The Recool BTS lunch collection is designed using recycled materials in earthy, cool, and aspirational patterns and colors for eco-minded kids, that also maintains the high quality standards and food safe materials parent’s look for.
Houston, Texas (PRWEB) February 25, 2015
Igloo Products Corp.(“Igloo” or “the Company”), the industry leader in cooler manufacturing, today announced a new line of eco-friendly back-to-school (BTS) lunch coolers made partially from recycled materials.
Igloo product manager Melissa Poole said the Recool line was designed to help children and their parents keep up with the increased pressure from schools and students to embrace “green” initiatives. “Children not only care more about the environment than ever before, but they are becoming the main advocates and influencers of “eco-mindedness” within their families,” Poole explained. In a 2014 parental survey, 62 percent of participants said their kids are motivated to recycle at home, and 50 percent say their kids educate the rest of the family on recycling.
“We are also seeing a trend of schools across the country practicing ‘waste free lunches’—programs that encourage parents to use only reusable lunch bags, containers and water bottles,” continued Poole. “Igloo lunch bags and beverage coolers are already reusable so we began looking for more/other environmentally conscious ways to improve our products, like fabric made from recycled plastic.”
The Recool line is divided into two collections—Geo Sketch (Melon, Denim and Slate) and Solids (Cayenne, Ocean, Moss and Coal)—each with three bag shapes. In addition to using recycled polyethylene (RPET) for the outer material, the line features leak-resistant, antimicrobial liners that are easy to clean, PVC-free and BPA-free food safe materials, and thick insulation to keep lunches cooler longer.
“The Recool BTS lunch collection is designed using recycled materials in earthy, cool, and aspirational patterns and colors for eco-minded kids, that also maintains the high quality standards and food safe materials parent’s look for,” said Poole. “Materials with names like recycled polyethylene (RPET) can sound scary, but wary parents can rest easy knowing all of Igloo’s materials are both PVC- and BPA-free, food safe and constructed to the highest quality standards in the industry.”
Recool will be available at retail starting in June 2015 with MSRP’s ranging from $7.99 to $10.99.
Recool is Igloo’s second product line to feature recycled polyethylene (RPET)—the first being a collection of reusable grocery totes called Igloo Market.
Igloo Products Corp. is a Texas-based international designer, manufacturer and marketer of coolers, outdoor products and housewares. Founded in 1947, Igloo is responsible for originating the cooler category and remains today the number one cooler brand worldwide. For more than 65 years, the Igloo brand has been synonymous with quality, durability and innovation. Offering more than 500 different products, Igloo coolers are sold by more than 110 thousand retailer storefronts around the world. For more information, visit http://www.igloocoolers.com.