Repricing Automation Leader, Wiser, Introduces Dynamic Buy Box Rule For Amazon Sellers

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Retail repricing engine, Wiser, adds dynamic Buy Box rule for its Amazon repricer

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Amazon sellers can now effortlessly take possession of the Buy Box, which is responsible for 82% of all Amazon sales.

Wiser, the premiere retail price intelligence and repricing engine, has released a dynamic Buy Box rule for Amazon sellers. As a new feature on its Amazon repricer product, it automatically lowers sellers’ prices to win the Buy Box, and once there, makes sure they reap all the benefits of the most popular box in ecommerce. Amazon sellers can now effortlessly take possession of the Buy Box, which is responsible for 82% of all Amazon sales.

Wiser’s Amazon repricer is designed to keep Amazon sellers not only competitive, but profitable. The marketplace can be extremely competitive, and is full of different factors that retailers need to keep in mind to have a successful selling presence on Amazon.
When selling on Amazon, being in the Buy Box guarantees high visibility and higher sales volume for sellers, making it a highly coveted item on a product page. Wiser’s dynamic Buy Box rule is the most effective way for sellers to take ownership of it by continuously optimizing a seller’s sales performance in the Buy Box.

Arie Shpanya, CEO of Wiser, explains, “With Wiser’s dynamic Buy Box rule, Amazon sellers can not only win the Buy Box, but can maintain it. There are numerous factors that go into owning the box, but price might be the most important one. Our rule can make sure all of your pricing bases are covered to be successful on the Amazon marketplace.”

Wiser’s machine learning algorithm drops the product’s price, until it reaches Buy Box potential, and goes back to raising it until it falls out of the Buy Box range. From there, it will lower to once again be placed in the Buy Box. This maximizes profit, while also optimizing visibility and sales volume for Amazon sellers.

Click here to learn more about Wiser’s Amazon Repricer.
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About Wiser:
Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive and most importantly, profitable.

Wiser’s flagship product is WisePricer, a full-featured dynamic pricing and merchandising engine that monitors, analyzes and reprices retail products in real-time. WisePricer enables retailers to boost profit margins and revenue, price with confidence, and improve merchandising through powering the development of a sound pricing strategy.

For more information on Wiser, please visit wiser.com.

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Min-Jee Hwang
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