ShopSocially’s Social Login app is helping us simplify login process, resulting in a healthy sales conversion rate for socially logged-in users. - Meghan Patera, eCommerce Manager at Learning Resources
Mountain View, CA (PRWEB) February 25, 2015
Leading global manufacturer of innovative, hands-on educational products, LearningResources.com is offering site visitors an option to login to their site using their favorite social media profile. They are using Social Login app from ShopSocially’s social, referral and retention platform for this purpose. This is making the checkout process faster, leading to an impressive 31.25% sales conversion rate for users logging in via the Social Login app.
“Our novel educational products provide unique and engaging learning experiences that meet children’s individual needs. These experiences make Learning Resources a loved and trusted brand among teachers, parents and children across 80 countries in the world,” commented Meghan Patera, eCommerce Manager at Learning Resources. “On our eCommerce site too, we strive to make user experience as simple and seamless as possible for our site users. ShopSocially’s Social Login app is helping us simplify login process, resulting in a healthy sales conversion rate for socially logged-in users.”
Learning Resources is using ShopSocially’s Social Login app to enable site users to login to their site using their desired social media profile. This avoids the hassle of filling up lengthy site registration forms. Users find it difficult to remember passwords for multiple online identities across different websites. This is one of the key reasons for drop-offs in the check-out process on an eCommerce website. Onsite social login module from ShopSocially was seamlessly integrated in the existing login process, offering an easy option to users to access their account on LearningResources.com site and quickly complete the check-out process. This simplified the check-out process. For users opting to login via their social media accounts, Learning Resources recorded a high sales conversion rate of 31.25%.
In spite of an evident inclination to interact meaningfully on website, site visitors often drop-off because of the lengthy site registration or login process required to create personal account on website. Setting up and remembering multiple identities across different websites often become the single-most important deterrent for this inaction from users. By allowing users to login to a website using their favorite social media profile, sites can extend the default social browsing behavior of users on to their sites and make the login process seamless. This reduces the “password fatigue” and enhances engagement as users need not remember separate passwords for their accounts on different sites. With increased engagement and delight of interacting online, customers tend to convert at a higher rate.
“Presenting an option to login to a site using their desired social media profile makes site interaction pleasant for users. On eCommerce sites, customers are saved from the frustration of creating and managing new accounts, resulting in an increased customer delight and hence an improved sales conversion rate.” said Samir Palnitkar, President at ShopSocially. “We are excited to see Learning Resources reap good results by implementing the social login strategy for their online retail site.”
About Learning Resources:
Learning Resources® is a leading global manufacturer of innovative, hands-on educational products trusted by teachers and parents and loved by children. Company's 1100+ high-quality products are sold in more than 80 countries, serving children and their families, preschool, kindergarten, primary, and middle-school markets. Among the Company's brands are Pretend & Play®, Smart Snacks®, New Sprouts®, Gears! Gears! Gears!®, Primary Science, simple technology, Hands-On Standards® publications, Rainbow Fractions®, and Reading Rods®. Learning Resources is headquartered in Vernon Hills, IL, with a European office based in Kings Lynn, Norfolk, England. For more information, visit http://www.LearningResources.com or call 1-800-333-8281.
ShopSocially is a premium, SaaS-based, social, referral and loyalty marketing platform for businesses. Leading brands like Crabtree & Evelyn, Dressbarn, Zipcar, Ulta, Beretta etc. are using ShopSocially platform to enable referral marketing, visual commerce, customer loyalty, social login, social gamification and other such programs on their site.
ShopSocially has been consistently driving word-of-mouth promotions via social for 1000s of brands and delivering positive social ROI for their social media efforts.
ShopSocially has won several awards and has also been featured by Facebook in a Social Commerce case study. Launched in Oct 2010, ShopSocially is a privately held company in Mountain View, CA. For contact information, please visit http://shopsocially.com/platform/request-a-demo.html.