New York, New York (PRWEB) February 25, 2015
In collaboration with Social Media Week in New York, Vertic will be hosting an exclusive event - Entangled Marketing: How to Build Enduring Relationships with Consumers.
Attendees will get hands-on experience with innovative technologies and Virtual Reality products that go a step further in adding value to engagement, beyond likes, clicks and retweets. Any brand marketer working in the era of “engagement” can benefit from this event on Entangled Marketing, which will outline a new and emerging business model.
The ‘Entangled Marketing’ model enables companies to create an enduring and mutually rewarding relationship between the brand and the customer. Stan Rapp, Founder of Rapp, and Sebastian Jespersen, CEO of Vertic, believe it is no longer about selling; it is about becoming an integrated and integral part of the customer’s life. Consumers have become too smart for marketers to sell them something. We have to win them to our side and encourage them to become part of the community who believe in the brand, which earns us the right to talk. Only then can we start selling, selling successfully.
Since Vertic's launch in 2002, Vertic has been fiercely dedicated to developing digital solutions that help Fortune 500 clients like Microsoft, GE, GSK and SAP build their brands, provide superior customer experiences and generate tangible business results. Their approach is interdisciplinary, combining strategy, storytelling, creativity and interactive design. Vertic is independently owned with offices in Copenhagen, New York, Seattle, and Singapore.