BURLINGAME, California (PRWEB) March 23, 2015
Ovations Group, South Africa’s foremost provider of business process transformation solutions and US-based beaconized payments platform, Pay With Drop, today announced a strategic partnership that creates a powerful and unique beacons mobile payments environment that will enhance mobile payments adoption for both merchants and consumers.
“We recognize that the mobile payments market in Africa is even bigger than the US, and second only to Asia/Pacific and so it’s an important market for us to be in. In 2012 alone, Africans spent over $57.8 billion in mobile payments. Drop, by leveraging beacon technology combined with Ovation’s local market expertise expects to accelerate mobile payment adoption along with spending, by enabling consumers to order and pay at a distance, taking away the necessity of standing in line.” said Drop CEO and co-founder, Karen Orford.
“Our shared vision for this partnership is to put in the hands of South African business professionals the unique capabilities of beaconized payments allowing merchants to tap into the technologies and services required to build profitable businesses” said Craig Leppan, Associate Director and Practice Lead for Enterprise Mobility at Ovations.
Ovations offers a complete portfolio of business transformation solutions and services. Its partners and clients include; IBM, Oracle, EMC, Nedbank, Barclays and MMI Holdings. Drop, the US-based cutting edge, beacon driven, mobile payments consumer app that launched at Money 2020 encompasses loyalty, analytics, proximity marketing and payments.
Drop enables merchants to get as close as possible to connecting real time analytics driven advertising to a purchase decision, while enabling consumers the convenience of being able to order & pay at a distance and avoid the line.
Beacon technology is rapidly taking hold with half of the top 100 retailers in the US testing beacons this year, and with adoption expected to reach about 72% by 2019. Globally, South Africa will be one of the primary drivers of beaconized mobile payments adaption.
For more information please contact:
Karen Orford, +1 4158126204