BlueCava, Leading the Way in Consumer Privacy, Is One of the First Companies to Integrate with DAA's AppChoices™

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Integration with Self Regulatory Privacy Solutions to Increase Consumer Privacy and Mobile Opt-out Controls

BlueCava (http://www.bluecava.com), a leading provider of cross-screen marketing solutions, today announced that it has fully integrated with the Digital Advertising Alliance’s (DAA) new AppChoices application as a launch participant. BlueCava is also part of DAA’s Consumer Choice Page for Mobile Web, which also is newly launched.

The DAA is a consortium of the leading national advertising and marketing trade groups that together develop and deliver effective, self-regulatory solutions to consumer choice for online data collection and use for applicable DAA purposes, among them interest-based advertising. The DAA’s AppChoices app enables consumers to manage their relevant mobile advertising preferences in cross-app environments from a simple mobile application. The DAA’s Consumer Choice Page for Mobile Web is a mobile-responsive version of the DAA’s existing “desktop” Consumer Choice Page in which millions of consumers have visited and expressed a choice preference.

“Consumers want consistent privacy and control experiences no matter what digital device or screen they’re using,” said DAA Executive Director Lou Mastria. “In launching our AppChoices app, consumers will have a similar experience in the cross-app environments that they currently have on mobile and desktop websites through the DAA Consumer Choice Page. The companies that are working with us today, including BlueCava, help DAA promote advertising preferences and privacy controls to the consumer in a consistent, enforceable manner.”

“BlueCava has always taken a consumer privacy first view and was one of the initial companies enrolled in the rollout version of AppChoices. This application will give consumers control over being served interest based ads based upon their cross-app behavior and will offer the first mobile opt-out capability,” commented BlueCava’s President and COO, John Sherrod.

This capability joins the long list of options BlueCava offers to allow consumers to opt out and to protect consumer privacy, including Membership in Privacy Groups and Self-Regulatory Organizations.

  • Offering both an opt-out mechanism, as well as the ability to reset a BlueCava advertising ID, technology designed to recognize a Do Not Track (DNT) signal.
  • Compliance with the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce and has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement.
  • Member of the Network Advertising Initiative (NAI) and is in compliance with the NAI’s 2013 Self-Regulatory Code.
  • Adherence to the Digital Advertising Alliance Self-Regulatory Principles for Online Behavioral Advertising and for Multi-Site Data collection and use.

ABOUT BLUECAVA
BlueCava is on a mission to change the way digital advertising is delivered, measured, and optimized, acting as a catalyst for cross-screen capability to enterprises of all proficiencies, with an emphasis on openness and sustainability. Its privacy-first Audience Association Platform makes the connections between screens, consumers and households, enabling advertisers, publishers and AdTech providers to leverage their audiences cross-screen. With insight into which screens influence and convert, combined with meaningful audience data, marketers are armed with actionable metrics that improve user experience, increase conversion rates and maximize ROI.

Founded in 2010, BlueCava maintains offices in New York City and Irvine, California. To learn more about its services and offerings, please visit http://www.bluecava.com.

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Kameron Scott
BlueCava
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