2015 ¡Vive tu vida! Get Up! Get Moving!® 11-City Tour Announced

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Events celebrate culture, deliver life-saving health screenings, and support families in making good nutrition and movement a daily part of life

This Saturday, March 7, 2015, the National Alliance for Hispanic Health kicks off the 2015 ¡Vive tu vida! Get Up! Get Moving!® 11-city event series in Phoenix, Arizona with local community-based organization partner, Concilio Latino de Salud. For the fifth straight year, Newman’s Own Foundation joins the Healthy Americas Foundation as national supporter of this unique event series, which brings health and wellness programming to Hispanic communities. The series is implemented in partnership with Univision Communications, the Embassy of Mexico, and the United States Tennis Association.

“Now in its ninth year, ¡Vive tu vida! Get Up! Get Moving! is the nation’s largest annual event series promoting healthy lifestyles in Hispanic communities,” said Dr. Jane L. Delgado, President and CEO of the National Alliance for Hispanic Health, the nation’s leading Hispanic health advocacy group. “Driven by a “can-do” volunteer spirit, ¡Vive tu vida! Get Up! Get Moving! is working neighbor-to-neighbor to support healthier environments and to realize the collective vision of our communities for a stronger and healthier nation.”

The events focus on good nutrition education and access to healthy food options, such as farmers’ markets; life-saving health screenings; and, a variety of opportunities for physical activity and sports for the entire family. ¡Vive tu vida! Get Up! Get Moving! events are also free of tobacco as well as alcohol and unhealthy food sponsors whose advertising blights the physical landscape of too many communities.

“We are proud to support ¡Vive tu vida! Get Up! Get Moving!® events across the country,” said Robert Forrester, president of Newman’s Own Foundation. “The Foundation places a high priority on improving nutrition access, and National Alliance for Hispanic Health is working at the community level to advance the health and wellness of individuals.”

¡Vive tu vida! Get Up! Get Moving!® events are free, and all participants are provided with the opportunity to register for the National Alliance for Hispanic Health’s Buena Salud® Club. This free membership club is designed to promote healthy lifestyles by providing year-round reliable and confidential health information and provider referrals.

The kick-off ¡Vive tu vida! Get Up! Get Moving!® event will be held March 7, 2015, at John R. Davis Elementary School at 6209 S. 15th Avenue in Phoenix, from 8:00 a.m. to 1:00 p.m.


About the National Alliance for Hispanic Health
The Alliance is the nation’s foremost science-based source of information and trusted advocate for the health of Hispanics in the United States. The Alliance represents thousands of Hispanic health providers across the nation providing services to more than 15 million each year, making a daily difference in the lives of Hispanic communities and families. For more information, visit http://www.hispanichealth.org or call the Alliance’s Su Familia National Hispanic Family Health Helpline at 1-866-783-2645.

About ¡Vive tu vida! Get Up! Get Moving!®
In its ninth year, ¡Vive tu vida! Get Up! Get Moving!® is the premier national family physical activity and healthy lifestyle event series in the nation. The events are driven by local needs, organized by a leading Hispanic organization in the community, and supported by long-term national partners along with over 400 community partners and 1,000 volunteers annually. In 2015, ¡Vive tu vida! Get Up! Get Moving!® events will be held in Los Lunas, NM; Chicago, IL; Dallas, TX; Houston, TX; Kennett Square, PA; Los Angeles, CA; New York, NY; Phoenix, AZ; Brownsville, TX; San Juan, Puerto Rico; and, San Diego, CA. The National Alliance for Hispanic Health and the Healthy Americas Foundation present the series, along with its national supporter, Newman’s Own Foundation; national media partner, Univision Communication’s Salud es vida ¡Entérate!; and national partners, the Embassy of Mexico and the United States Tennis Association. For more information call 1-866-783-2645 or visit http://www.getupgetmoving.org or find us on Facebook at http://facebook.com/healthyamericas

About Concilio Latino de Salud
Concilio is a 501(c)(3), nonprofit, community-based organization that provides culturally competent and linguistically appropriate prevention education on a wide range of health topics of great concern to the Hispanic community including: HIV/AIDS and other STIs (sexually transmitted infections), cardiovascular disease, diabetes and obesity, inhalant/substance abuse among young adults, preventative vaccinations for babies and children, tobacco use elimination, and others. Concilio actively pursues goals set by the national and state projects such as Healthy People 2020 through programming, advocacy, public policy analysis, workshops, community-wide education, service and resource referrals, applied research, and media links.

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Edgar Gil Rico
National Alliance For Hispanic Health
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