Urbini Expands Line for Parents On-the-Go and At-Home

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Versatile baby brand releases 2015 collection

Urbini Emi travel system

Urbini Emi travel system

2015 is about growing Urbini into a full line of stylish baby gear, while continuing to offer parents the tremendous value they’ve come to expect from the brand.

A new travel system, a play yard and an entire sleep collection just poked its head above Boston’s snowy blanket.

Urbini, a collection of versatile baby gear from award-winning design studios, has added a range of smart choices to its fast-growing mix.

The Urbini Emi is a full-size, luxury travel system loaded with comfort features including a cozy seating area with full recline into enclosed carriage mode, an oversized canopy for undisturbed rest, front suspension for a smooth ride and an adjustable handle that fits parents of all heights. Its convenience features include a simple quick-pull folding system, a click-fit child tray that snaps in and out for easy cleaning, a parent tray with two cup holders, a spacious storage basket with front and rear access, a separate zippered compartment and front swivel wheels for easy turning. The system comes with the Sonti infant car seat, which has the safety and convenience of an extra grip lock-off arm for easy installation, and is ultra-lightweight at only 7.2 pounds.

The Urbini Cubi is a versatile, 4-in-1 play yard. Babies can sleep or rock in its removable Lil’ Nesti napper, relax in its bassinet or have fun in its main compartment. It comes with a sturdy changing table, light and music module and travel bag.

The Urbini Starri, Sweetli and Auri cribs in Urbini’s sleep collection add timeless style to any nursery, with sturdy solid wood construction. Each product is four items in one, converting from a crib, into a toddler bed, into a daybed, into a full-size headboard.

“Urbini saw a great deal of success in just its first year,” said Director of Marketing Communications Jen Johnson. “2015 is about growing Urbini into a full line of stylish baby gear, while continuing to offer parents the tremendous value they’ve come to expect from the brand.”

Urbini’s line of contemporary baby gear also includes the Urbini Omni travel system, Urbini Avi jogger, Urbini Hummingbird lightweight stroller and Urbini Petal infant car seat – which this week was selected by The Bump in its Best of Baby Awards – and is available exclusively at Walmart and Walmart.com.

For images and editorial product samples for review, contact Adam Ritchie at (617) 819-4237 / media(at)urbinibaby.com.

Urbini is a global juvenile products brand with design studios in Boston and around the globe, which have created some of the world’s most popular baby gear. Owned by the world’s largest manufacturer of baby products, all Urbini gear is created and built in-house, and tested on-site. Urbini uses the latest techniques, materials and technology to create versatile and stylish products at an unbeatable value. For more information, visit urbinibaby.com.

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