Up until this point, the challenge for marketing leaders has been deploying a global content marketing strategy locally without compromising brand messaging or control. - Robert Murray, president of Skyword
Boston, MA (PRWEB) February 26, 2015
Skyword, the leading content marketing platform and services company, today announced the launch of Skyword Global, a solution that gives companies the ability to deploy content marketing programs seamlessly throughout the world. The solution includes the internationalization of the Skyword Platform; in-country writers, videographers, and editors; as well as program managers with experience executing global content marketing strategies. MaryAnne Flynn, former vice president of content services for Skyword, will drive this new area of the business as Vice President of Global Operations.
“Today’s brands understand the need for original brand storytelling to connect with their audiences and that connection needs to extend throughout the world,” said Robert Murray, president of Skyword. “However, up until this point, the challenge for marketing leaders has been deploying a global content marketing strategy locally without compromising brand messaging or control. Skyword has tackled this challenge for some of the world’s top enterprises as they transform their organizations for brand publishing.”
“In her past role of Vice President of Content Services, MaryAnne Flynn has been integral to this process. Her operational expertise will ensure that we scale our content marketing solution globally so that our clients and their audiences receive authentic, world-class experiences in any market they target. I am extremely excited that in her new role she will continue to drive Skyword’s leadership position in global content marketing.”
“Many of Skyword’s clients partner with us to manage the complexity of scaling original storytelling in different languages and local markets,” said Flynn. “This takes the combination of native storytellers and enterprise-level technology that streamlines the content creation process and eliminates redundancy, allowing our clients to execute their strategies efficiently while adhering to the highest standards of editorial excellence.”
Skyword Global includes specific product features designed for multi-national content strategies. These include:
Platform Translation: The Skyword Platform is currently available in English, UK English, Spanish, Portuguese, French, German and Russian. The company plans to roll out additional languages in the coming months.
Global Guidelines and Standards: Brands are able to create program-specific guidelines and editorial standards in the platform for contributors in different countries to ensure consistent brand voice and messaging.
Localized Keyword Search and Optimization: The platform allows users to optimize articles for search in local languages and select primary locales for search results to ensure that articles appear at the top of search engines no matter where or in what language people search.
Localized Spelling and Grammar Checks: The platform has spelling and grammar checks in multiple languages – helping to streamline the editorial process and enhance quality.
Native Currency Payments: Companies have the ability to compensate contributors in local currencies through the platform – eliminating the need for invoicing and saving the time and resources required to manage this process manually or through siloed systems.
Time Zone Flexibility: The platform allows users to create assignments and publish content in local time zones, providing a seamless process for managing deadlines throughout the world.
For more information on Skyword Global, contact learnmore(at)skyword(dot)com.
Skyword moves marketing leaders and those who create content for them forward. By embracing a sustainable, scalable approach to original storytelling, Skyword liberates brands from ineffective marketing practices and inspires them to create deeper connections with their audiences. The Skyword Platform makes it easy to produce, optimize, and promote content at any scale to create meaningful, lasting relationships. Skyword also provides access to a community of thousands of freelance writers and videographers, an editorial team, and program managers who help move clients’ content marketing programs to new levels of creative excellence. Skyword is a privately held company headquartered in Boston, Massachusetts, with offices in Palo Alto, CA, and New York City. The company’s technology center is located in Pittsburgh, PA. Investors include Cox Media Group, Allen & Company, Progress Ventures, and American Public Media Group.