PUSHTech Launches Industry’s First Programmatic Multichannel Mobile Marketing Cloud at Mobile World Congress 2015
MOBILE WORLD CONGRESS, Barcelona (PRWEB) March 02, 2015 -- PUSHTech™ (http://www.PUSHTech.com) announced here today the commercial launch of the PUSHTech™ Mobile Marketing Cloud™, the mobile industry’s first programmatic multichannel mobile marketing solution, providing real-time delivery of any combination of mobile notifications, alerts, reminders and marketing campaigns across all mobile messaging channels.
Now available to brands, retailers, marketers, agencies and developers worldwide, the PUSHTech™ Mobile Marketing Cloud™ lets users easily create, launch, monitor and optimize marketing campaigns across multiple mobile channels to effectively engage mobile consumers with the right message at the right time and place, via any combination of In-app Push Notifications, SMS, Email, IM and Chat applications.
The Mobile Marketing Cloud™ leverages PUSHTech’s core Intelligent Multichannel Optimization Engine and cloud-based mobile marketing platform to combine data-based “smart targeting” of mobile consumers, automated rules-based programmatic campaign management and multichannel optimization for mobile marketing and messaging campaigns, delivering the most effective and efficient consumer engagement of any platform available today in the mobile messaging marketplace.
“PUSHTech is proud to present our Mobile Marketing Cloud as the industry’s first mobile-centric programmatic multichannel marketing cloud, enabling brands, retailers, marketers and agencies to efficiently and effectively engage with consumers and their customers through the most advanced mobile marketing solution on the market today,” said Carlos Moncho, Chairman & CEO, PUSHTech™. “The PUSHTech Mobile Marketing Cloud lets users easily deploy multichannel mobile marketing campaigns that drive consumer behavior and purchasing decisions, achieve greater levels of consumer satisfaction and loyalty and deliver real cost-efficiency savings and increased ROI across all their mobile marketing spend.”
Global mobile industry executives who previewed the PUSHTech™ Mobile Marketing Cloud™ prior to launch have provided ringing endorsements of the platform:
► Sung-Ho Ryan Yoo, Global Business Development Director at Daum Kakao, owner of Korea’s 100-million-user messaging app KakaoTalk, said: "Your multichannel platform is amazing. I have seen nothing similar."
► Florian Lutz, Co-Founder & CSO at TradeMob Gmbh, the leading European platform for app marketing, advertising and retargeting, said: “Any of our clients would like this solution -- it is the big thing for 2015."
► David Cook, Product Manager at Privax, creator of the highly popular "Hide My Ass" VPN service and "Hide My Phone" mobile encryption solution, said: "The PUSHTech Mobile Marketing Cloud's combination of mobile communication and marketing campaign tools is extraordinary, enabling us to quickly scale our products in the marketplace much faster than before."
GSMA and Mobile World Congress have rigorously tested and chosen the PUSHTech Mobile Marketing Cloud to message thousands of MWC 2015 attendees with updates on the GSMA-Mobile World Capital co-produced 4YFN event for international startups and investors this week at the Fira Montjuic convention center. In just-released results from 2014 Beta trials, PUSHTech’s Mobile Marketing Cloud™ demonstrated customer cost-efficiency savings of up to 70 percent and triple digit increases in open and click rates on mobile messaging across all channels.
The PUSHTech™ Mobile Marketing Cloud™ relies on predictive analysis of large sets of consumer and mobile user data and the constant looping back of customer behavior data by the platform’s core Intelligent Multichannel Optimization Engine to provide precision audience segmentation and enhanced targeting of mobile consumers with each new campaign.
The Mobile Marketing Cloud's intuitive, browser-based dashboard let users easily create and launch customized rules-based programmatic delivery of automated messaging campaigns across multiple mobile channels, then monitor and modify campaigns in real time to improve efficiencies, optimize campaign performance and maximize ROI across all campaign spend.
“PUSHTech’s unique combination of smart-targeting and analytics with programmatic delivery of messaging across multiple channels makes our Mobile Marketing Cloud faster, smarter, more efficient and more cost-effective than any other mobile messaging solution available today,” said Gerard Peiró, Managing Director, PUSHTech™. “Brands, retailers, marketers and agencies who use the Mobile Marketing Cloud’s browser-based interface will find it easy and efficient to create and deploy multichannel marketing campaigns that will enable them to quickly connect and engage with consumers and customers in virtually any market around the world.”
Key audience segmentation and targeting features that enable Mobile Marketing Cloud™ users to custom-build high-precision audience segmentation and smart-targeting of mobile consumers into their campaigns include:
► TARGET FILTERS for messaging a specific group within contact lists or precise targets that meet specific contact attribute criteria, as well as creation of multiple targets for In App notifications, SMS, Email or Instant Message, with filter archiving for use in future campaigns;
► TAG SEGMENTATION, enabling user or contact categorization based on multiple criteria or on classification of pre-set parameters, ranging from geography, to marketing strategy, product line and more; and,
► LOCATION TARGETING of campaigns to a specific geographic range, narrowed by country, region, city, postal code, or radius to a specific location.
PUSHTech’s browser-based campaign management features, with easy drag-and-drop navigation for the creation, launch and management of customized programmatic mobile messaging, include:
► CAMPAIGN CREATION of single, multiple or duplicate campaigns, with highly flexible combinations of multiple audience targeting attributes and variations in messaging content, by channel, timing or audience segmentation requirements;
► MULTICHANNEL PROGRAMMING, with easy drag-and-drop selection of campaign delivery via single or multiple channels, whether for immediate campaign launch or programmatic sequential timed deliveries for maximum impact;
► CUSTOMIZABLE IN-APP PUSH NOTIFICATIONS, with automated delivery of customizable alerts, reminders or Rich App Pages targeted to specific mobile device IDs, whether triggered by in-app events or programmed for delivery in combination or sequence with other channel messaging;
► ADVANCED SMS MESSAGING, defining and customizing SMS message content per pre-established audience parameters or individual user attributes, with automated delivery of SMS to any combination of targeted individuals or groups, plus links to mobile landing pages, multipart messages and more; and,
► FULLY INTEGRATED EMAIL MESSAGING, with easy drag-and-drop creation and integration of Email with multichannel campaigns, plus real-time monitoring of Email campaign results for insight into click, open and conversion rates for immediate and easy campaign modification and optimization.
Key reporting and analytics capabilities that leverage PUSHTech’s Intelligent Multichannel Optimization engine for the unprecedented optimization of mobile messaging campaigns across all channels include:
► REAL-TIME DATA ANALYSIS through constant feedback of customer behavior data, providing live overviews of audience size, location and engagement, plus the most up-to-date stats on traffic, usage and peaks by region;
► KEY PERFORMANCE TRACKING, including mobile channel comparisons of how many messages have been sent via each channel, the number of impressions, opens and clicks, plus breakdowns of each messaging channel to determine which is best suited to a customer’s requirements; and,
► CRM AND ERP INTEGRATION via the PUSHTech™ API, enabling developers to build or integrate reporting and analytical capabilities into current business applications.
PUSHTech™ executives will be meeting with mobile and marketing executives, as well as industry media and analysts, during Mobile World Congress 2015 to demonstrate the features and benefits of the PUSHTech™ Mobile Marketing Cloud.
Interested individuals and organizations who wish to meet with PUSHTech™ during MWC2015 should contact the company directly via email at MWC(dot)4YFN(at)PUSHTech(dot)com or via phone/SMS to +34 672-324-107.
Additional information about the PUSHTech™ Mobile Marketing Cloud™, including descriptions of tiered-product offerings tailored to meet the needs of brands, retailers, agencies and businesses of any size, can be found on the company’s website, at http://www.PUSHTech.com.
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About PUSHTech™ ™
PUSHTech™ helps brands, retailers, marketers, agencies and developers alike build brand engagement and customer relationships through intelligent multichannel mobile marketing. PUSHTech’s Mobile Marketing Cloud™ simplifies the creation, delivery and management of smart, precisely targeted and context-aware communications in a highly efficient, effective and profitable way. For more information, visit: http://www.PUSHTech.com.
Michael Tangeman, PUSHTech™, http://PUSHTech.com, +34 645385634, [email protected]
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