The Chia Company Helps Retailers Reimagine Breakfast, Introducing More Delicious Reasons To Be A Morning Person

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Tiny Chia Seeds are Emerging as the Next Nutritional Powerhouse - The Chia Co Featuring 7 of Their Newest Products at Expo West

Coffee Bean Chia Pod

We know that finding the time to eat a healthy breakfast is difficult for busy people, and for too long the ready to eat breakfast market has been loaded with sugar, artificial flavors and preservatives

The Chia Co, the world’s largest producer of chia, will feature seven new product SKUS at Natural Products Expo West 2015, showcasing the variety of its innovative line of ready-to-eat, healthy breakfast options. The Chia Co, a global brand with offices in London, New York and Melbourne, first introduced Chia Pods to the US market in 2013 and has quickly become one of the fastest growing companies in its category.

“We know that finding the time to eat a healthy breakfast is difficult for busy people, and for too long the ready to eat breakfast market has been loaded with sugar, artificial flavors and preservatives,” said John Foss, CEO of The Chia Co. “Customers have responded to Chia Pods and Oats + Chia by asking for even more variety. We are thrilled to introduce new flavors here today.”

As the highest plant source of omega-3, fiber and protein, chia seeds offer vital nutrition that is often lacking in the modern diet. The Chia Co grows every seed it sells; and fourth generation farmer and company founder John Foss is uniquely committed to the farming community, sustainability and transparency throughout the supply chain. The company is working closely with retail partners maximizing opportunities to draw health-conscious, high-frequency consumers seeking real-food options.

The Chia Co will feature the newest Chia Pod and Oats+Chia flavors at the show:

Chia Pods:
Flavorful, energy boosting breakfasts each with one full serving of chia seeds, fruit and coconut milk, delivering 3g of omega-3 fatty acids and 6g of dietary fiber.
New varieties:

  •     Dark Cacao
  •     Strawberry
  •     Coffee Bean

Wholegrain oats and sun ripened chia blended with the finest quality fruit and virgin coconut oil for a “just add water” creamy, dairy-free, nutrition-packed breakfast for busy consumers.

  •     Apple Spice
  •     Mixed Berry
  •     Blueberry Lemon
  •     Banana Mango

“Expo West presents a wonderful opportunity to help retailers meet consumer interest in more chia choices,” said John McGuckin, chief sales officer for The Chia Co. “After moving more than one million units in the first 90 days at retail, it became clear that chia is hitting on some key trends and consumer needs with strong interest in a functional food destination in store. We understand that consumer trends sometimes take hold so quickly it can be challenging to stay ahead of the curve and there is a great opportunity to properly seize the moment. The team is looking forward to spending time with buyers and industry leaders at the show.”

The Chia Co drove 22% of natural channel chia category growth last year and it is estimated the category will reach $1 billion in sales by 2020*. The brand’s Vanilla Chia Pod is the number-one growth driver for the chia category in the US Market. All The Chia Co products are dairy-free, non-GMO and free from added flavors or colors. Chia Pods and The Chia Co seed products are also gluten free.

Expo West attendees can visit The Chia Co at Booth #4473 and experience the brand’s Chia Pod Pop Up Cafe, which will be stationed in the food truck area in front of the Anaheim Convention Center. The mobile trailer will be stocked with The Chia Co’s full range of products, treating guests to complimentary product samples and fun ways to connect with the brand on social media.

About The Chia Co

In just over ten years, The Chia Co has become the world’s largest producer of chia, working with passionate farmers across the globe to sustainably grow the highest quality, chemical free chia, and managing a completely transparent supply chain - like a farmer’s market, on a global scale. Recognizing a gap in the market for nutritious breakfast options, The Chia Co launched Chia Pod in 2013, an innovative product combining the nutrition of chia with real fruit and coconut milk. The success of this product has been followed with the launch of Chia Pod Oats, Oats+Chia and Chia Pod Bircher Muesli, available on supermarket shelves across the world.

Find more information at: @thechiaco #eatchia

(Source: Nutrition Business Journal)

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Stephanie Rogers
Seymour Public Relations
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