Mobile Growth Fellowship Announces Winners of the First Ever Growth Marketing Awards

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Recognizes excellence in mobile app marketing and growth at the Mobile Growth Summit

Mobile Growth Summit takes place in San Francisco Feb 4 - 5

The industry is moving at such a breakneck pace, and the winners are those that are helping set that pace. We are happy to honor all of our winners and we are excited that the Mobile Growth Summit could provide a forum to celebrate their achievements.

Mobile Growth Fellowship (MGF), the mobile industry's largest network of UA and growth leaders, announced the winners of the first ever Growth Marketing Awards. Embodying thought leadership and innovative strategies in mobile app user acquisition (UA) and revenue growth, the honorees were celebrated during the Mobile Growth Summit held in San Francisco February 5 – 6.

Winners were selected by a committee of executives representing the Fellowship and the industry as a whole. The 2015 Growth Marketing Award winners include:

  •     Mobile Marketer of the Year: Shazam
  •     Mobile Campaign of the Year: GSN Games, for Wheel of Fortune Slots
  •     Best Ad Product Integration: Rovio, for Retry
  •     Best App Launch Campaign: Zynga
  •     Most Innovative Growth: Runtastic
  •     Top App Marketing Campaign of the Year: Glu Mobile, for Kim Kardashian: Hollywood
  •     Best IAP Monetization: Pandora
  •     Mobile Acquisition Leader of the Year: Fun+
  •     Mobile Monetization Leader of the Year: Uber
  •     Mobile Retention/Engagement Leader of the Year: Playtika
  •     MGF Board Member of the Year: Mike Evans
  •     Outstanding Member Outreach: Kathleen Matawaran
  •     Outstanding Public Service: Allison Coleman
  •     Outstanding Marketing Communications: Matt McAllister, Fluid PR, Inc.

“The Growth Marketing Awards are meant to recognize the best that the industry has to offer,” said Dave Westin, Co-founder and President of the Mobile Growth Fellowship. “The industry is moving at such a breakneck pace, and the winners are those that are helping set that pace. We are happy to honor all of our winners and we are excited that the Mobile Growth Summit could provide a forum to celebrate their achievements.”

“On behalf of the entire Glu team, I’d like to thank the Mobile Growth Fellowship for awarding us with the Top App Marketing Campaign of the Year for our work on Kim Kardashian: Hollywood,” said Christian Limon, Vice President of Growth & Advertising for Glu Mobile. “To be recognized by our peers and by the Fellowship for our success is a testament to all of the hard work, creativity, and innovation that goes into marketing each Glu title.”

“It is an extreme honor for Playtika to be recognized as the mobile engagement leader by a panel of industry peers,” said Jeet Niyogi, marketing director at Playtika. “When we make engaging games such as Slotomania, World Series of Poker, Bingo Blitz, and Caesars Casino, our relentless focus is on listening to our players, creating unique content, and providing them with wholesome entertainment. A salute to these efforts by industry experts, whose opinion we value immensely, is exceedingly rewarding. I would also like to thank the President and co-founders of Mobile Growth Fellowship for putting together this insightful conference where industry experts could freely share their learnings.”

“Having Runtastic recognized as a leader for global marketing by the Mobile Growth Fellowship is a true honor,” said Josh Shaeffer, vice president of business development at Runtastic. “As the award comes from peers within the mobile industry, it shows that Runtastic continues to lead the way when it comes to localizing apps and App Store Optimization, as we well as media and public relations outreach in a wide variety of markets.”

“Fetch is honored to sponsor the very first Mobile Fellowship Awards – the awards are unique in that the selection is done solely by peers and truly represents excellence in the mobile space,” said Guillaume Lelait, General Manager at Fetch.

Over 600 people attended the Mobile Growth Summit, which brought together the largest and most innovative app developers and publishers in mobile for an intensive, non-vendor event designed to help industry professionals connect, learn and develop a strategic foundation for their 2015 roadmap. Additional details can be found at

About Mobile Growth Fellowship
The Mobile Growth Fellowship is the largest network of mobile UA leaders in the industry. It is a non-vendor, not-for-profit think tank aimed at exploring the latest trends in marketing, advertising and distribution for mobile applications. Founded in 2013, the fellowship aims to bring together the top decision makers at mobile application companies to foster strategic, forward-thinking discussions at its events and meetups. Membership and registration are free but restricted to non-vendor, senior level executives within the field.

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Matt McAllister
Fluid PR & Communications
Managing Director

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Matt McAllister
Fluid PR, Inc.
+1 (510) 229-9707
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Fluid PR & Communications
since: 02/2012
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