BRAC Partners with TOMS to Provide Safe Births

Share Article

Support through sales of TOMS Bags will help provide the conditions necessary for a safe and sanitary birth for women in Bangladesh

mother and child

A participant in BRAC's maternal health program in Karaniganj, Dhaka in Bangladesh.

We welcome the support from TOMS in our training of healthcare workers in Bangladesh. This support will strengthen and sustain safe and sanitary birth for tens of thousands of women.

BRAC announces a partnership with TOMS today that will help provide safe conditions for childbirth for expecting mothers in developing countries, starting in Bangladesh.

Formerly Bangladesh Rural Advancement Committee, BRAC is a global leader in providing cost-effective healthcare and other anti-poverty solutions to empower the world’s poor, while TOMS is known for its OneforOne® consumer philanthropy model. BRAC will receive funding this year for training of community health promoters in Bangladesh from sales of a new line of TOMS Bags.

“We welcome the support from TOMS in our training of healthcare workers in Bangladesh,” says Dr. Kaosar Afsana, director of BRAC’s health, nutrition and population program at BRAC headquarters in Dhaka. “This support will strengthen and sustain safe and sanitary birth for tens of thousands of women.”

Childbirth is still one of the leading causes of death for women worldwide. Most of these deaths can be prevented through the delivery of simple solutions and adequate training for health workers. In Bangladesh, BRAC has made tremendous inroads against maternal mortality by training frontline community health workers. It is running similar programs in Afghanistan, Liberia, Pakistan, Sierra Leone, South Sudan and Uganda.

“This is an important initiative by TOMS, which has shown readiness to expand its philanthropy into healthcare solutions that have been proven to work,” says Scott MacMillan, a spokesperson for BRAC USA in New York, which facilitated the partnership. “Consumers should understand that we can eliminate many of the causes and conditions of poverty by focusing on the effective delivery of training, services and basic health commodities.”

“This partnership will start in Bangladesh, but if successful, there is scope to expand it to other countries, given the tremendous need for access to healthcare in places like Sierra Leone, Liberia and South Sudan, where maternal mortality rates are among the highest in the world. We welcome the support of corporate partners in bringing those numbers down and creating safer conditions for mothers everywhere.”

The BRAC-TOMS partnership builds on BRAC’s outstanding track record in Bangladesh, a country credited by British medical journal The Lancet with outstanding progress in basic health indicators.

In 1990, the maternal mortality rate in Bangladesh was one of the worst in the world, with 575 deaths per 100,000 births. In the last 20 years, the country has made staggering improvements, with a 40 percent reduction in the rate in the last decade alone. Bangladesh is likely to reach the UN Millennium Development goal of 143 deaths per 100,000.

BRAC started as a small relief effort in 1972 and has grown into the world’s largest nongovernmental organization, measured by number of full-time staff and the estimated number of people it reaches. It is known in the international development community for providing opportunities for the poor on a massive scale. It reaches an estimated 135 million people in 11 countries, operating multiple programs in health, education, microfinance and other areas. BRAC takes a holistic approach to poverty with a breadth of interventions that include healthcare, women’s and girls’ empowerment, microfinance, social justice, and tens of thousands of its own schools. It also runs a full-fledged university, BRAC University, with its own graduate school of public health, in Bangladesh.

BRAC believes that if women and girls have access to the right tools, they can take control of their own lives and end poverty. Its maternal health program advances this philosophy by training self-employed community health promoters and birth attendants, providing both entrepreneurship solutions for women in poorer communities and healthcare for their neighbors.

BRAC’s model for its maternal, child and neonatal health program trains a network of 110,994 self-employed health workers worldwide – community health promoters or “shasthya shebika” in the Bengali language – to deliver health services and to refer patients with complications to nearby facilities.

In 1999, BRAC started manufacturing delivery kits to be sold by these trained health workers. Delivery kits include basic items necessary for a sanitary birth – sterile soap, gauze, a plastic sheet, and a surgical blade to cut the umbilical cord. BRAC health workers sell about 400,000 kits a year and, along with birth attendants, are trained in their proper usage.

For every purchase of one of TOMS new line of bags, BRAC will receive funding to train one health worker in the usage and distribution of these kits.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Scott MacMillan
BRAC USA
+1 (212) 808-5615
Email >
Visit website