Snow Joe® Launches New Website In Response To Changing Climate

Share Article Now Features Responsive Design; More Detail to Match How Consumers Shop

Today Snow Joe launched a newly designed and now interactive and mobile-friendly website at The new format and features are designed to match the way today’s consumers research and shop for home and lawn tools and equipment. Snow Joe and its three-season brand Sun Joe help people “Get Equipped” for their outdoor home maintenance needs, which most often starts with the online experience.

“Research shows that m-commerce, or mobile commerce is growing at three times the rate of e-commerce in the next few years,” commented Lauren Sahalon, creative director of the Snow Joe company. “ adapts to how we know people use websites – and that’s to research their next purchase and/or purchase right on the spot – often from a smartphone.”

The online process requires a more robust and helpful experience for the user who is quickly searching for the most information possible. The new Snow Joe site features include:

  •     Responsive Design: A large percentage of Snow Joe’s traffic comes from mobile users as more people are browsing in-aisle and looking directly to manufacturers or online retailers to purchase. It’s important that the content is designed for the device.
  •     Increased Detail: Each product will include not only the specifications, but also multiple images and information so the consumer feels confident in the purchase decision.
  •     How-to Information: Snow Joe wants to help make what might be an intimidating task – like using a snow blower – easy by incorporating innovative technology like lithium-ion batteries, but also by helping the user easily understand how to assemble and use the product – all from the website.
  •     Videos: To meet the visual demands of today’s consumers, nearly every product in the Snow Joe and Sun Joe catalog has a video to match. Whether it’s an in-field showcase, unboxing or a features demonstration – consumers can get to know the products through short videos hosted directly on the website.

“Because Snow Joe and Sun Joe offer a wide range of outdoor power products, we focused on building a web experience that is as easy as possible for the user to navigate, find what they want and easily make a decision about the tool that best fits their needs,” commented Sahalon.

In addition to the website, Snow Joe also offers users an opportunity to learn more and interact through its social media channels. Snow Joe is active on Facebook ( and Twitter (@snowjoe). For more information, visit

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About Snow Joe
The Snow Joe® Company designs and develops high-quality innovative tools at an affordable price. Since 2005, the company has helped consumers “Get Equipped” to tackle the great outdoors. Snow Joe’s innovation is driven by a robust research and development pipeline that looks at both creative design and technological advances. Originally founded to bring homeowners smart winter solutions, the company now distributes a wide range of easy-to-operate and reliable power equipment – from snow throwers and lawn mowers to trimmers and cultivators – under its “Joe” brand names. For more information, visit

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Matt Kasik
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Alison Bruder
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