SIEN Releases UR Mood Launcher To Help Users Find The Right Apps At The Right Time

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Contextual Android launcher helps you organize your phone to fit your lifestyle.

SIEN, a leader in digital distribution and monetization, today announced the official launch of their Android launcher, UR Mood Launcher. With users downloading an increasing number of apps, homescreens are cluttered and difficult to navigate. UR Mood Launcher addresses this problem with its contextual launcher, which organizes homescreens and helps users find apps faster, at the right times throughout the day.

Apps are sorted into several profiles, called “UR moods,” which surface the most useful apps, depending on activity, location or user preference. For example, “UR on the go” will help users get around more easily by displaying apps for transports schedules and directions; “UR fitness” will surface the apps needed at the gym, such as a favorite running app and a workout playlist. What sets UR Mood Launcher apart is its ability to customize moods to reflect how people actually use their phones. Any mood can be modified—its name, choice of apps, custom settings and wallpaper—and users can even create their own mood from scratch, for any activity or category that they find useful.

“We really believe in our product because we give users a product that works specifically for each individual,” said Pierre Kolko, Product Manager for UR Mood Launcher. “Maybe you don’t work in an office and instead you’re on the move a lot for your job. Take out the apps you don’t need and make a ‘UR work’ that reflects your workday. You could add in Google Maps and Citymapper, set your Bluetooth to activate automatically, and turn your ringer on full volume. We want users to think of customization beyond wallpapers and widgets. We’re talking about customizing the whole way you use your phone.”

Building on the success of its first app, UR 3D Launcher, SIEN is eager to expand into the contextual launcher market. With app recommendations tailored for each user, UR Mood Launcher helps users discover new apps based on the their current UR mood, apps they already have and trending apps among other users. Finally, the appearance of homescreens can be customized with a large catalog of HD wallpapers and icon packs, to provide a personalized phone experience for every user.

About SIEN
SIEN is a leader in digital distribution, discovery and monetization. Based in Paris, France, SIEN powers more than 800 million software installations annually. With a team rich in developers, SIEN builds data-driven solutions that enable online publishers and software developers to reach larger audiences and monetize their products.

Device Requirements

  • Android smartphone or tablet
  • Android version 4.1 and up
  • 10 MB

Pricing and Availability
UR Mood Launcher is free and available worldwide through the Google Play Store.
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Rachel Euchner
SIEN
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