Scent Trunk is buliding the technology to determine what you like to smell.
(PRWEB) March 01, 2015
Retail is moving online, but it’s difficult to purchase scented products online, because consumers can’t smell through the internet. Scent Trunk uses machine-learning technology to build a unique Scent Profile for each of their consumers. This allows them to predict what someone likes to smell, so they can send them 3 monthly, tailored cologne samples. At the end of the month, consumers can give Scent Trunk feedback, and the technology will get smarter.
This is revolutionary for the modern man, because now they can get their perfect scents, without having to go to the department store. Scent Trunk also provides a variety of colognes so men can have something in their wardrobe for the different seasons, for different occasions and for the day and night. Because Scent Trunk takes feedback, it always adapts to a man’s changing preferences.
This is even more revolutionary to the fragrance brands Scent Trunk has partnered with because now they can send their samples to the men who are going to love their product. Scent Trunk can increases sales conversions, which at the end of the day, is what it’s all about. The data that Scent Trunk collects can then be used to create better products in the future. That’s what it is all about, make consumers happy by giving them their ideal products, and make brands happy by getting their products to the ideal consumer.