Know Your Blood: Raising Awareness through Mediaplanet’s “Blood Health” Campaign

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Mediaplanet, in collaboration with industry leaders, releases second edition of "Blood Health" in USA Today

Mediaplanet today announces the launch of its second cross-platform edition of “Blood Health,” a campaign that aims to bring blood health and cancer awareness to the forefront of the health care conversation. The stories in this edition go beyond the concept of these insidious diseases into a world of clinical care, hard-hitting advocacy, research and technological strides needed to develop new solutions and treatments.

According the American Cancer Society, approximately every 3 minutes one person in the United States is diagnosed with a blood cancer, and every 10 minutes someone dies from a blood cancer. This statistic represents nearly 152 people each day or more than six people every hour. Ethan Zohn, winner of CBS’s “Survivor: Africa” and avid activist for blood cancer awareness, graces the cover of the print publication. In an exclusive interview with the advocate, Mediaplanet uncovers the story behind his two-time battle with CD 20+ Hodgkins lymphoma. Zohn talks about his trying journey through diagnosis and treatment along with the key to ultimate perseverance and tips for men, women and families who have been diagnosed.

The print component of “Blood Health” is distributed within this weekend’s edition of USA Today in New York, Philadelphia, Boston, Washington DC, Chicago, Dallas, Seattle, and Los Angeles, with a circulation of approximately 450,000 copies and an estimated readership of 1.3 million. The digital component is being distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

This campaign was made possible by the support of Ethan Zohn, The American Society of Hematology, DKMS: Delete Blood Cancer, The American Red Cross, Incyte Corporation, The Binding Site, Quotient Ltd., the Aplastic Anemia & MDS International Foundation, Diplomat, The Lymphoma Coalition, and many more.

About Mediaplanet
Mediaplanet specializes in the creation of content marketing campaigns released through multimedia platforms. We provide our readers with insightful and educational editorial in the fields of their interest, designed to motivate them to take action. Our unique ability to pair the right leaders, with the right readers, through the right platforms, has made Mediaplanet into a global powerhouse in content marketing. We continue to explore and expand our network of partners and clients through the shared interest of providing our readers the best experience possible.

Press Contacts:
Vicki Sotiros
(646) 755-7963

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