SuperBreak Report a Rise in Staycations this Easter

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Short Break Specialist SuperBreak See a Rise in Popularity for Easter Breaks in the UK

Yorkshire-based tour operator, SuperBreak has reported an increase in online revenue compared to last year for Easter short breaks taken in the UK. London and Edinburgh are leading the way as the firm’s top UK destinations for Easter, with Central England and Yorkshire also proving to be a popular choice. The rise in revenue has stretched across SuperBreak’s full product range as they see a booking growth of 31% year-on-year for Easter breaks in 2015.

Customers planning an Easter break with the tour operator will be able to choose from a variety of 2-5* hotels across the UK and Europe, plus a choice of flexible travel options including return rail journeys and flights from a number of key UK airports. In addition to this, SuperBreak offer customers the chance to build out their break with a wide-ranging selection of optional extras, including entry to a number of attractions, sightseeing tours and theatre tickets.

London theatre breaks during Easter have consistently been a popular choice for SuperBreak with this year’s online sales rising a further 8% year-on-year. Disney’s The Lion King and Wicked are the musical favourites for 2015, whilst Jersey Boys and Les Miserables were the most popular choices for an Easter theatre break last year. A 1-night London break staying in a 3* hotel with top price theatre tickets to Disney’s The Lion King this Easter starts from £132 per person.

Other popular Easter breaks for 2015 include ticket and hotel packages for Paul Simon & Sting live at The O2 and the Warner Bros. Studio Tours: The Making of Harry Potter, which will see a brand new expansion featuring The Hogwarts Express launch this spring. Tickets to The Making of Harry Potter this Easter with a 1-night hotel stay included start from just £53 per person.

Outside of the UK, bookings for European Easter breaks with SuperBreak have also increased. Paris continues to be a strong favourite with the short break specialist reporting a 6% increase in revenue compared to last year. The firm expects to see Paris bookings increase even further in the lead up to Easter as they extend their current sightseeing offer until the 3rd April 2015. Customers looking to book a central Paris break between now and the beginning of April will receive a free river cruise worth €13pp enabling visitors to see some of the city’s top attractions including the Eiffel Tower, Notre Dame, the Louvre and Champs-Elysées.

SuperBreak’s extensive offering of great value short breaks in the UK and Europe, plus an abundance of optional added extras to choose from, means customers can plan, book and enjoy a break to suit their needs this Easter.

Khalid Amin, Head of E-Commerce commented: “It’s wonderful to see our customers making the most of top UK destinations, especially in the lead up to Easter. London has been particularly popular with our free river cruise offer proving to be successful. We’re confident that our great value packages and superb choice of hotels and destinations have played an important part in inspiring customers to take a staycation this spring.”

About SuperBreak: With more than five million people visiting each year, millions of couples, single travellers, families and friends rely on SuperBreak to book their short break. With 5000 plus hotel partners in both UK and overseas destinations, and great availability and rates for theatre breaks, attraction tickets, events at the O2 arena and flight inclusive breaks, SuperBreak can offer an outstanding breadth and depth of UK and overseas short breaks.

With 30 years of travel experience, SuperBreak has a reputation for providing excellent quality and customer service. Both ATOL and ABTA bonded for peace of mind, SuperBreak is a reliable brand trusted by travel agents and customers.

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Khalid Amin
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