Sierra College and Hacker Lab Present Mark Randall Speaking on “Making Products Customers Love” on March 11

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Mark Randall, Adobe Systems, will speak on “Making Products Customers Love” on March 11 at a lunch-time seminar offered by Hacker Lab and Sierra College at the Rocklin campus to inspire students, makers and entrepreneurs.

Mark Randall, Adobe Systems, will speak on “Making Products Customers Love” on March 11 at the Rocklin campus of Sierra College in a lunch-time presentation co-sponsored by Hacker Lab.

Mark Randall’s presentation brings real world start-up expertise to our campus and the local business community.

Sierra College with Hacker Lab will host a presentation on March 11 from 12:30 -1:50 PM in the Fireside Room of the Campus Center Café at the Rocklin campus with Mark Randall, Chief Strategist, VP Creativity, Adobe Systems speaking on “Making Products Customers Love.” Seating is limited. This event is $20 for the public and free for students. Register at: http://hackerlab.org/innovator-insights/.

Attendees will be inspired by this serial entrepreneur with three successful high-tech start-ups. Randall will discuss the Design Innovation Process and strategic methods to create products that customers want. He’ll also explain how to determine the Minimal Viable Product (MVP) with the right product-market fit.

Mark Randall has fielded over a dozen products which combined have sold over a million units, generated over $100 million in sales and won a total of 15 Product of the Year, 12 Best of NAB, seven Best of Comdex, two PC Magazine Technical Excellence awards and two Emmy awards. As an innovator, Randall has ten U.S. patents, he’s been named to Digital Media Magazine’s “Digital Media 100″ and he is one of Streaming Magazine’s “50 Most Influential People.”

The goal of this presentation, according to Sonja Lolland, Ed.D., Dean, Business and Technology Division, Sierra College is to inspire students and foster business development, to supplement the business training and support provided by Sierra College Center for Applied Competitive Technologies (CACT). “A survey of 400 students in April 2014 showed that 53% were interested in starting a business,” said Lolland. “Mark Randall’s presentation brings real world start-up expertise to our campus and the local business community.”

Randall created an innovation process that Adobe has just open sourced, explained Eric Ullrich, Co-Founder Hacker Lab. “Learning to innovate and develop marketable products is critical for budding entrepreneurs,” said Ullrich. “At Hacker Lab, when the community comes together to ‘hack’ a problem or idea, they can work collaboratively, experiment with combining software applications and hardware in new ways, and develop products that respond to customers’ unmet needs. Using a proven innovation process, like Mark will describe, increases their chances of success.”

The new Hacker Lab in Rocklin (http://hackerlab.org/sierracollege/) grand opening will be May 7 at 5 PM at 4804 Granite Drive, Rocklin CA. An information mixer for students will be held at the Rocklin campus at lunchtime on March 4. A corporate and local government mixer will be held on March 18 after work at the Hacker Lab in Rocklin. Those interested in joining the Hacker Lab community and helping to set up the Rocklin site can contact Eric Ullrich – eric(at)hackerlab.org.

About Sierra College CACT
Sierra College Center for Applied Competitive Technologies (CACT) is focused on Advanced Manufacturing training and development, and is funded through the Workforce and Economic Development program of the California Community College Chancellor’s Office. Since 1992, the Sierra College CACT has provided customized training for organizations, manufacturers and technology companies throughout Northern California. Additional information is available at http://www.sierracollegetraining.com or contact Carol Pepper-Kittredge at 916-660-7801 or cpepper-kittredge (at)sierracollege(dot)edu.

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