Hile Creative Wins Multiple Animation Awards at 2015 ADDY Ceremony

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Ann Arbor branding and animation firm receives top honors at District 6 American Advertising Awards competition.

Inora Animation by Hile Creative

Inora Animation by Hile Creative

Animation is one of the most effective mediums for communicating messages in a succinct, entertaining way that engages viewers.

Hile Creative — a branding, web design, and animation firm based in Ann Arbor, Michigan — received six top honors at the 2015 District 6 American Advertising Awards, including three in the category of animation.

Hile’s “HeatSpring Animation” garnered a Gold Award, while the firm’s “Inora Animation” received both a Gold Award and a Judge’s Choice Award. Other honors included a Gold Award for package design and two Silver Awards for illustration.

“Animation is one of the most effective mediums for communicating messages in a succinct, entertaining way that engages viewers,” said Dave Hile, President of Hile Creative. “We’ve recently seen greater demand for animation, and I’m proud to have assembled a team that is extremely skilled in this medium.”

Hile creates all animations in house, from scriptwriting to storyboarding to the final video. The process is highly collaborative, and starts with a discussion about the client’s challenges and what they’re trying to communicate. “We’ve found that animation is excellent for communicating complex messages concisely,” said Hile. “Our creative team — including our copywriter, creative director, and animation specialist — is able to distill a concept down to its most important parts, then tell the story in a way that’s easy for anyone to understand.”

The firm’s animation portfolio includes works for technology companies, healthcare organizations, and multiple mid-sized businesses. To see examples of Hile Creative’s animation work, visit http://hilecreative.com/work/categories/animation/.

Hile Creative is an Ann Arbor brand development and creative design agency that has served businesses of all sizes for more than 30 years. To learn more about Hile’s full range of integrated services, including web design and development, branding, and animation, visit hilecreative.com.

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Holly Higgins
Hile Creative
+1 (734) 995-1245 Ext: 21
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