GeniusCentral Grows Executive Staff with Two New Hires

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Fast-growing software company adds Mark Tone and Tyler Parramore to leadership team

GeniusCentral Systems, Inc., a leading provider of enterprise software solutions, today announced two new additions to its team: Mark Tone, Senior Vice President of Human Resources and Chief Administrative Officer and Tyler Parramore, Senior Vice President of Corporate Development and General Counsel.

Tone’s role includes managing personnel and administrative matters at GeniusCentral. He joins the team from IMG Academy in Bradenton, Fla., where he was the Vice President of Human Resources and Corporate Affairs. Prior to joining IMG in 2011, he spent 20 years in Chicago, working for a large privately-held company. For the first ten years, he worked in corporate legal department, and in the second ten years, he worked as General Counsel and head of HR for the company’s largest subsidiary.

Originally from Cedar Rapids, Iowa, Tone graduated from Coe College with a B.A. in Economics and Political Science. He received a J.D. from the New York University School of Law.

“Mark brings incredible energy to the office, and he will serve as a great source for getting the right people on our staff,” said John Miles, President and CEO. “His extensive experience and leadership will play a vital role in shaping our company culture and building our Brand on a local and national level.”

Parramore’s role will include development and implementation of corporate strategy and oversight on legal matters. He was a business transnational attorney at the international law firm Foley & Lardner LLP since 2010. While there, Parramore advised emerging and established public and private companies in connection with commercial business transactions, mergers and acquisitions, financing activities and strategic business counseling. Florida Super Lawyers® named him a Rising Star for his merger and acquisition work in 2014.

Prior to Foley & Lardner, Parramore was an investment banking analyst at BGR Capital & Trade, a Washington, D.C.-based boutique investment bank. He received his undergraduate and law degrees from the University of Florida and serves on the board of directors for Starting Right, Now! Pinellas County, a non-profit organization dedicated to helping homeless high school students lead healthy lives.

“Tyler’s focus, background and talents are an excellent complement to the executive staff at GeniusCentral,” Miles said. “He will be instrumental in discovering the right business opportunities, partnerships and strategies to fuel our growth.”

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About GeniusCentral Systems, Inc.
GeniusCentral designs and develops the only integrated retail and supplier software platforms in the natural and organic industry. The company’s mission is to optimize inventory velocity through better buying and smarter selling. Since 1999, GeniusCentral, formerly Living Naturally, has developed software for the natural and organic industry and is positioned as the hub that streamlines product flow between suppliers and retailers through to consumers.

GeniusCentral will be in booth #2571 at Natural Products Expo West on March 6-8, 2015. Come see us!

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Jen Calantone
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