Free People Is Coming to Jacksonville, Florida

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The specialty fashion retailer will open its 4th Florida boutique at St. Johns Town Center this March.

Free People

We look forward to bringing the Free People brand to the Jacksonville market after the success we have seen in our other Florida stores.

Specialty clothing brand, Free People, will be opening its 103rd boutique at St. Johns Town Center on March 13th, 2015. Joining its sister brands, Urban Outfitters and Anthropologie, in Jacksonville’s premier shopping destination, the new boutique will boast a beautiful 2,500 square-foot space in the open-air lifestyle mall. Free People’s assortment will bring an eclectic mix of unique fashion for the Jacksonville customer.

Florida has proven to be a healthy and growing market for Free People as it opens its fourth boutique in the state. The brand currently operates two locations in Miami and one in Tampa. As local fans continue to increase their demand for the brand’s coveted styles, Free People now adds Jacksonville and Sarasota retail locations this March. The retailer is excited to open doors at St. Johns Town Center, the heart of shopping and dining in Jacksonville.

“We look forward to bringing the Free People brand to the Jacksonville market after the success we have seen in our other Florida stores,” says Beth Wehagen, Free People’s Director of Retail. “There is undoubtedly a strong connection between the Florida lifestyle and the Free People brand.”

The new boutique will be designed in the brand’s ‘Boho Bungalow’ concept, representing the globe traveling girl, and the collections that she curates and displays in her space. The experience starts at the entry with a large heavily carved teak door surrounded by a custom white storefront. Inside the space, customers will be greeted with rough wide-planked wood floors, glitter plaster walls, and hand carved elements throughout. The overall palette is warm and inviting with wood beam detailing on the ceiling to break up the space as well as a large skylight at the center of the sales floor which will flood the store with natural light.

At opening, the St. Johns Town Center boutique will carry a strong dress assortment showcasing modern tropical prints and color ideal for spring holidays. In outfitting, the brand’s well-known wash trend of unique dyes, fades, and distressing techniques, will be represented across all classes. In addition, the assortment will be filled with clean and simple silhouettes and a strong focus on white hues. For those venturing to music festivals, all fashion needs will be covered. To round out Free People wardrobes, the location will also house a strong accessories assortment, including select sandals, as well as the brand’s 'Intimately Free People' line of bras, undies, slips, seamless layering pieces, and loungewear.

The boutique will celebrate on opening day, March 13th, from 6-8pm. The first 50 customers will receive a tote bag giveaway, light refreshments will be served, and store stylists will be on hand to give in-store styling sessions.

Each Free People store offers personalized shopping experiences from a team of expert stylists. Customers can schedule a one-on-one appointment with their favorite stylist, as well as interact and gain inspiration through the brand’s online Style Community, FP Me. In addition to offering personal styling, Jacksonville fans can look forward to a variety of in-store events to be hosted at the Free People St. Johns Town Center boutique throughout the year.

Free People will be located at St. Johns Town Center, 4818 River City Drive #107, Jacksonville, FL 32246. Store hours will run Monday-Saturday 10am-9pm, and Sunday 11am-6pm. Fans should “like” the store on Facebook to stay up to date on all the latest arrivals, events, and other happenings:

For more information, images, to request an interview, or to discuss a TV opportunity, please call Sarah Santos at 215-454-7224 or email ssantos(at)freepeople(dot)com.


About Free People
Free People is a specialty clothing brand featuring the latest trends and vintage collections for women who live free through fashion, art, music, and travel. The eclectic look consists of quality apparel, shoes, and accessories that invoke attributes of femininity, spirit, and creativity with its design. Free People is distributed globally via direct channels including the Free People Global site, the Free People UK site, and the Free People China site as well as specialty boutiques, top department stores, and the brand’s free standing retail locations in the U.S. and Canada.

About St. Johns Town Center
St. Johns Town Center is Jacksonville’s newest and most-talked-about shopping destination with over 16 million visitors each year. Guests can shop, dine, live and entertain in a beautifully designed lifestyle center that offers 1.4 million square feet of unique shopping and dining including many new stores they won’t find anywhere else in Jacksonville. St. Johns Town Center features 11 anchor stores and more than 175 brand name specialty stores. Relax and enjoy the Park Green and Luxury Courtyard, attend community events, or dine at one of our fine restaurants. For the latest information, please visit or find us on Facebook, Twitter, Instagram and Foursquare at @StJohnsTownCtr.

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Naomi Huober
Free People
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