TOWN Residential Proudly Sponsors The Armory Show, New York’s Leading Fair for Modern and Contemporary Art

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Held March 5-8, 2015, The Armory Show attracts celebrated artists, galleries, collectors, scholars and curators from all over the world

The Armory Show provides the ideal partnership platform to further enhance our commitment to the arts and local cultural community while also providing access for TOWN’s Representatives and clients, many of whom have an affinity for arts.

TOWN Residential, New York’s leading luxury real estate services firm, is proud to be an official sponsor of The Armory Show, held in midtown Manhattan’ at Piers 92 and 94 from March 5-8, 2015.

As New York’s leading fair for modern and contemporary art, The Armory Show hosts 200 of the world’s premier galleries from 30 countries across North and South America, Europe, Asia, and the Middle East. Pier 92 – Modern will again represent art and artists from all major movements of the 20th century, while Pier 94 – Contemporary is dedicated to leading international, contemporary galleries. In its continued commitment to fostering a compelling platform for emerging and established galleries worldwide, The Armory Show will feature Armory Focus: Middle East, North Africa, and the Mediterranean (MENAM), curated by Omar Kholeif, Curator at the Whitechapel Gallery, London, in a devoted section of Pier 94. The MENAM focus is presented in collaboration with lead cultural partner, Edge of Arabia, and education partner, Art Jameel. The 2015 fair will once again include Armory Presents, a section devoted to single and dual artist presentations by galleries less than ten years old.

A seminal event in the annual New York arts calendar, the fair spearheads Armory Arts Week, a city-wide program of cultural events and exhibitions throughout the five boroughs. The Armory Show 2015 edition will again feature an acclaimed VIP program of events, a lively opening night benefit party at the Museum of Modern Art and the engaging Open Forum discussion series.

Now in its seventeenth year, the ever-expanding show is a recognized international institution attracting artists, galleries, collectors, critics and curators from all over the world. Armory Arts Week strives to take advantage of the yearly convergence of the world’s top collectors and art enthusiasts by thoughtfully consolidating and promoting a diverse selection of our city’s own cultural offerings.

Deeply rooted in the city’s cultural fabric, The Armory Show continues to enjoy a position as New York’s most established and well-respected art fair, and possesses the deepest level of access and intimate knowledge of the U.S. art collector base. The Armory Show creates the tone, and is a gold standard against which all other fairs are measured globally, providing the ideal partnership platform for TOWN Residential to further enhance our commitment to the arts and local cultural community while also providing access for TOWN’S Representatives and clients, many of whom have an affinity for arts, to experience unique and educational programming during the 2015 Armory Arts Week.

Through TOWN Experience, a dynamic first of its kind initiative, TOWN Residential extends our marketing platform beyond print and digital and brings the TOWN brand into real time through exclusive, visible and cutting edge events that provide TOWN Representatives with genuine opportunities to network, entertain and engage. As part of our comprehensive sponsorship with The Armory Show, TOWN Representatives will have the opportunity to attend a variety of truly unique and exclusive art world events organized by The Armory Show during Armory Arts Week in New York, including:

  •     Private film screening and cocktail reception hosted by Art21
  •     Private viewing of the 2015 New Museum Triennial: Surround Audience
  •     Special guided tour of Sky Reflector-Net at Fulton Center
  •     A panel discussion with Artists Susan Meiselas, Shirin Neshat and Lisa Ross
  •     Private Curator-led tour of The Forever Now: Contemporary Painting in an Atemporal World at MoMA
  •     Breakfast and private artist tour of Pixelated at The Children’s Museum of the Arts

To kick off the week, TOWN Residential founder and CEO Andrew Heiberger will join Noah Horowitz, Executive Director of The Armory Show to co-host The Armory Show’s Centennial Collectors Dinner, an intimate event for 100 top art collectors. The dinner will be held at the historic Gramercy Park Hotel.

TOWN Representatives will also be in attendance at The Armory Party at The Museum of Modern Art, the annual event in support of the world-renowned exhibition programming. Attendees include a wide variety of collectors, artists, art professionals and enthusiasts. The acclaimed singer Kelela will perform live in MoMA’s Agnes Gund Garden Lobby. Alexis Taylor, of the band Hot Chip, will perform a two-hour-long DJ set following Kelela’s live performance; with additional performances by DJs Ezra Koenig (from the band Vampire Weekend), E*vax (from the band Ratatat), and DJ Business Class (the 2015 Armory Show Commissioned Artist, Lawrence Abu Hamdan). Past performers include The Walkmen, Kate Nash, Neon Indian, Solange Knowles and Blood Orange.

In addition to general fair access, TOWN Residential Executives, Representatives and clients will enjoy a private tour of the fair led by Noah Horowitz. Curated by Omar Kholeif as part of the FOCUS MENAM initiative, Pier 94 will feature a series of Special Projects that challenge notions of tradition, territory, and geography. Embedded within the fabric of the fair itself, seven on-site projects will create a variety of distinctive landscapes, including:

  •     Lawrence Abu Hamdan, A Convention of Tiny Movements, 2015
  •     Abbas Akhavan, Untitled Garden, 2008/2015
  •     CULTURUNNERS and FREEWAY, 2015 courtesy of Art Jameel (Jeddah) and Edge of Arabia (Jeddah, London)
  •     Joana Hadjithomas and Khalil Joreige, Circle of Confusion, 1998 courtesy of CRG Gallery, New York
  •     Ahmed Mater, Cowboy Code (Hadith), 2012 courtesy of Athr Gallery
  •     Socratis Socratous, Incarnation, 2004/2015 courtesy of The Breeder, Athens
  •     Oraib Toukan, The New(er) Middle East, 2007 courtesy of EOA.Projects, Jeddah and London

Pier 92 will feature Modern, inspired by the Focus: MENAM initiative Parviz Tanavoli: Selections from the NYU Art Collection co-curated by Lynn Gumpert and Michèle Wong; as well as Carlo Massoud: ARAB DOLLS: Maya, Zeina, Racha and Yara courtesy of Carwan Gallery (Beirut) and House of Today (Beirut), curated by Maria Cristina Didero.

About TOWN Residential: TOWN Residential is New York’s leading luxury real estate services firm. Founded in 2010, TOWN Residential was created by CEO and co-chairman Andrew Heiberger and is co-chaired by Joseph Sitt. An integral part of the New York real estate landscape, TOWN has a team that exceeds 650 licensed professionals and staff in the corporate headquarters at 25 West 39th Street and nine neighborhood offices: TOWN Greenwich Village, at 530 LaGuardia Place; TOWN SoHo, an 1886 landmarked corner storefront at 337 West Broadway; TOWN 79th Street, a corner storefront at 239 East 79th Street on the Upper East Side; TOWN West Village, a trophy office at 446 West 14th Street; TOWN Astor Place, a block-storefront space overlooking historic Astor Place in the Gwathmey Siegel-designed Sculpture for Living at 26 Astor Place; TOWN Fifth Avenue, located in the prestigious Crown Building at 730 Fifth Avenue at 57th Street; TOWN Flatiron, located at 110 Fifth Avenue and 16th Street; TOWN Greenwich Street, nestled in the heart of the Financial District at 88 Greenwich Street; and TOWN Gramercy Park at historic 33 Irving Place. For more information about these offices and TOWN Residential, visit http://www.townresidential.com.

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