Free People Opens in Baltimore’s Harbor East Neighborhood

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The specialty fashion retailer joins Baltimore’s premiere shopping destination as the district continues to grow.

Free People

We are very excited to be a part of the continued development Harbor East.

Specialty fashion brand, Free People, is set to open its first Baltimore boutique in the growing Harbor East neighborhood on April 3rd, 2015. Housed in a 2,545 square-foot retail space, Free People is excited to bring its coveted eclectic mix of apparel and intimates to the development. Centrally located near the heart of Harbor East, on the corner of Aliceanna and Exeter Streets, the location will be Free People’s 105th boutique, and the fourth in the state of Maryland.

“We are very excited to be a part of the continued development of Harbor East,” says Free People Director of Retail, Beth Wehagen, “It's one of the most exciting waterfront projects on the east coast and we are thrilled to be a part of it!”

“It is with great pleasure that we welcome Free People to Harbor East,” stated Tim O’Donald, President of Harbor East Management Group. “This much touted brand is a wonderful complement to the neighborhood and to our retail offerings.”

Free People’s Baltimore boutique will be ready for spring with a sales floor of well-stocked sun dresses and cut-off shorts for warmer weather and festival season. A “wash shop” will feature Free People’s newest relaxed basics such as tees and chinos in the brand’s most turbulent dyes and faded wash techniques. The color white will have a moment, featured in every style from jeans to jackets to tanks. The remaining sales floor will be nicely juxtaposed with simplistic silhouettes in line with Free People’s clean and cool spring trends. In addition, the brand’s coveted 'Intimately Free People' line of bras, undies, slips, seamless layering pieces, and loungewear will have a dedicated space within the boutique to round out the assortment.

The space has been designed to feel like the Free People girl’s workshop with a mix of rugged elements and feminine details throughout. Guests are welcomed by a blackened steel storefront, custom double doors and a special lighting moment at the entry. Inside, the space is delineated with a varied ceiling that changes in height and material throughout, including reclaimed hemlock beams. Interior finishes include repurposed bead board, wide plank wood flooring, patchwork quilt curtains and glitter plaster throughout. Yarn-filled cubbies add a bright array of color behind checkout.

The boutique will celebrate on opening day, Friday, April 3rd, from 6-8pm. The first 50 customers will receive a tote bag giveaway, light refreshments will be served, and store stylists will be on hand to give in-store styling sessions.

Each Free People store offers personalized shopping experiences from a team of expert stylists. Customers can schedule a one-on-one appointment with their favorite stylist, as well as interact and gain inspiration through the brand’s online Style Community, FP Me. In addition to offering personal styling, fans can look forward to a variety of in-store events to be hosted at the Free People Harbor East boutique throughout the year.

Free People will be located at 1001 Aliceanna St., Suite A, Harbor East, Baltimore, MD 21202. Store hours will run Monday-Saturday 10am-9pm, and Sunday 11am-7pm. Fans should “like” the store on Facebook to stay up-to-date on all of the latest arrivals, events, and other happenings: https://www.facebook.com/FreePeopleHarborEast

For more information, images, to request an interview, or to discuss a TV opportunity, please call Naomi Huober at 215-454-5808 or email nhuober(at)freepeople(dot)com.

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About Free People
Free People is a specialty clothing brand featuring the latest trends and vintage collections for women who live free through fashion, art, music, and travel. The eclectic look consists of quality apparel, shoes, and accessories that invoke attributes of femininity, spirit, and creativity with its design. Free People is distributed globally via direct channels including the Free People Global site, the Free People UK site, and the Free People China site as well as specialty boutiques, top department stores, and the brand’s free standing retail locations in the U.S. and Canada.

About Harbor East
Harbor East is home to some of Baltimore’s best shopping, dining, entertainment, hotels and residences. Among its many eclectic attractions are fine dining restaurants, vibrant and unique shops, a world-class fitness center, seven-screen art house theatre, and the luxury Four Seasons Hotel Baltimore. Harbor East is also an inspiring place for business, providing a contemporary setting for world-class offices. Welcome to Harbor East – 12 square blocks of restaurants, boutiques, hotels, and harbor-side amazing. http://www.harboreast.com

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Naomi Huober
Free People
+1 (215) 454-5808
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