Digital Operative Unveils New Brand Promise

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New Brand Promise and Tagline Represents Genuine Brand Positioning With Core Values

Digital Operative

"Going through this branding process was to discover how we could better communicate what we stand for to our current and prospective customers." - CEO, BJ Cook

Digital Operative, a full-service digital marketing agency, has announced its new brand promise and tagline for 2015. The branding change coincides with Digital Operative’s primary focus on brand positioning and innovation.

"An authentic branding process is not an exercise in arbitrarily choosing a personality, tone and voice for marketing purposes. But, to collectively evaluate and assess the truths of the agency in terms of the company values and qualities,” says Eric Hanser, Director of Strategy and Planning at Digital Operative. ”With that, we were able to articulate our promise and brand positioning in a truly genuine way."

The new brand promise and tagline speaks to the core values of the full-service marketing agency. Through the years the Digital Operative brand promise and tag line has changed as the agency has grown and transformed. The brand promise hits three distinct parts each representing the core values of Digital Operative: to always be relentlessness, constantly strive for success and always pursue actionable insights with great results.

Digital Operative believes that the winning combination of success is to do things with passion, purpose and a mission in mind. Digital Operative’s core brand promise is to celebrate/work with ambitious brands - brands that are unafraid to embrace new experiences and challenges in the search for greater rewards.

"There's a relentless element to the environment at DO that drives our people to explore for better solutions that may touch user experience, design, marketing or technology,” says CEO, BJ Cook. “Going through this branding process was to discover how we could better communicate what we stand for to our current and prospective customers."

The new brand promise and tagline will first appear in March across all channels. Digital Operative prides itself on “// and helping companies achieve a more seamless shopping experience for their customers. To learn more about Digital Operative visit


About Digital Operative
Digital Operative is an award-winning, full-service digital agency where transformative digital marketing meets creative commerce. We understand that today’s “anywhere customer” browses, compares and buys across many channels. That’s why our offering is fully integrated to cover Brand Strategy, User Experience (UX), Visual Design, Digital Marketing, Analytics and Development. We work with our clients to build better relationships with their customers at the intersection of commerce, content and community. Our mission is to deliver cross-channel customer experiences that ultimately help our customers’ businesses grow their awareness, engagement and revenue. Headquartered in San Diego, CA with a second location in Denver, CO, we pride ourselves in working with brands in Outdoors, Active Lifestyle, Fashion, Consumer Electronics, CPG and Nonprofit. For more information please visit

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Nikki Johnson
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