Zillner, synonymous with its “The Power of Seniors” tagline, is growing its digital marketing team to include not only advertising professionals and copywriters, but also digital strategists, to more effectively engage seniors and their families online.
Lenexa, Kansas (PRWEB) February 28, 2015
Zillner, the country’s leading senior/boomer consumer agency for two decades, has named leading tech creative strategist Andrew Doak as Executive Creative Director. Doak brings more than 17 years of digital creative experience with national leading brands to Zillner’s staff of senior/boomer marketing experts.
Previously, Doak served as practice director for tech consulting firm UST Global, a leading provider of end-to-end IT services and solutions for Global 1000 companies. Prior to that, he led the design of digital properties at H&R Block, including the company’s first financial app for Apple devices “Ask a Tax Advisor,” which became the most popular financial app in the iTunes store shortly after its launch.
Doak’s appointment marks Zillner’s commitment to expand the company’s creative capabilities with innovative digital strategies to reach seniors and boomers in more meaningful ways.
“Andrew has successfully led digital creative projects for some of the biggest companies in the country, including DELL, PepsiCo and Mattel; now our clients will benefit from his expertise,” said Ronda Zillner, CEO and founder. “He and his team will craft strategies that leverage Zillner’s digital prowess to enrich user experiences for seniors across all digital platforms and convert them into new customers for our clients.”
Zillner, synonymous with its “The Power of Seniors” tagline, is growing its digital marketing team to include not only advertising professionals and copywriters, but also digital strategists who all work to more effectively engage seniors and their families online. Doak is responsible for ensuring that every client campaign aligns messaging and branding through a holistic approach to marketing that integrates traditional and digital touch points.
He adds strong leadership to Zillner to optimize its digital products and services. The firm will rely on Doak to further leverage paid search, website and mobile design strategies to ensure the conversion of qualified leads and create winning social media campaigns.
A sought-after speaker, Doak will serve on an expert panel about creating a better online user experience for the senior market at the 12th annual “What’s Next Boomer Business Summit” on March 26 in Chicago. This Summit is the nation’s leading event for Fortune 100 companies and other organizations to learn from strategy experts, including Zillner, who can help them to successfully target the world’s largest, most lucrative consumer demographic.
Founded in 1992 and headquartered in the Kansas City area, Zillner (http://www.Zillner.com) is the country’s leading full-service digital and traditional marketing agency exclusively focused on senior / boomer consumers. For more than 20 years, Zillner has developed market-based strategies and solutions to foster understanding of the needs, aspirations, concerns and desires of seniors, translating these into measurable results for clients.