The Mobile Commerce Revolution: Test Your Readiness.

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Pyrim Technologies, Inc. announces the release of the Mobile Commerce Matrixes to help merchants prepare for the mobile commerce revolution.

A mobile commerce consultancy focused on providing mobile commerce research, analysis and education.

Navigating the mobile commerce revolution.

If you really want to understand the true value of mobile wallets, payments, marketing, shopping, loyalty and mobile services. then you must view them in the context of the entire mobile commerce ecosystem. The MCM lets you do this.

Mobile innovations embodied in mobile wallets, mobile payments, mobile marketing, mobile shopping and mobile loyalty are revolutionizing how consumers shop and buy things. Very few merchants, however, have the resources to track it all. They need someone who can do it for them and then deliver the associated insights in a usable format. In response to this need, Pyrim Technologies announces the release of the Mobile Commerce Matrixes (MCM).

The MCM is a tool designed to educate merchants on mobile commerce by illustrating how others within their industry, as well as other industries, are embracing it. The MCM maps over 100 consumer-facing solutions and over 200 suppliers against a detailed breakdown of the mobile commerce ecosystem.

The MCM is explained in this video:

The MCM can be purchased for $29.99 at:

The MCM is a good fit for those who have difficulty with the following test:

1. Name and describe the five mobile payment models currently being deployed. (hint: Proximity-based mobile payments is one of the five.)

2. Name the four sub-models of proximity-based mobile payments, the various stakeholders and the transaction flows associated therewith. (Explain where mobile wallets fit and why.)

3. Explain the thirteen proximity-based payment presentation techniques and the implications to retailer operations and consumer behaviors. (Explain which are the most popular and why.)

4. Explain the implications of each proximity-based payment model on mobile marketing, mobile shopping, mobile loyalty and mobile service.

5. Name the three mobile marketing models (hint: the Offers model is one). Explain how each model applies or doesn’t apply to mobile wallets.

6. Name and explain the three marketing sub-models within the Offers model (hint: Open-loop is one). Explain how they are influenced by each of the three mobile wallet models.

7. Explain how the acquisition, storage and redemption of promotional offers operate within each of the sub-models of the Offer model.

8. Name the nine different mobile coupon/offer redemption models (hint: Card-linked offers is one) and how they are influenced by online, in-store and social interactions.

9. Name and explain the five mobile marketing extensions/features that enhance the value of mobile coupons/promotions/offers.

10. Explain how the mobile commerce model differs by industry: e.g. fashion & apparel, grocery, drug & convenience, food & beverage, lawn & garden and general merchandise.

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Steve Gurley
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