Nor1 Signs Palms Casino Resort To Utilize Nor1’s Intelligent, Mobile Merchandising Platform, eReach™

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After a year of utilizing Nor1’s flagship eStandby Upgrade product, used to drive ancillary revenue by offering its guests relevant and timely upsell offers, Palms Casino Resort has deployed eReach™ to further extend their ability to enhance the guest’s experience and monetize timely offers.

After a year of utilizing Nor1’s flagship eStandby Upgrade product, used to drive ancillary revenue by offering its guests relevant and timely upsell offers, Palms Casino Resort has deployed eReach™ to further extend their ability to enhance the guest’s experience and monetize timely offers.

Leveraging Nor1’s patented PRiME® decision platform, eReach™ harnesses real-time intelligence and optimization algorithms to help hotels target the right guest with the right mobile offers at the right time. In addition to monetizing “in-destination” spend, these offers and communications help hotel companies enforce brand standards around service, delivery and loyalty programs. Randy Benjamin, Vice President of Sales and Revenue for Palms, stated, “I’m impressed with how much the eReach™ program has resonated with our customers; the response has been fantastic.” He added, “The platform has given us the flexibility to focus on a number of metrics with our campaigns, including email click-through, offer redemption rate, and potential revenue.”

“We are tremendously excited to announce this expanded partnership with Palms Casino Resort,” said Jason Bryant, Nor1’s Founder and CEO. He concluded, “Palms has been a great partner who has recognized the long-term importance of taking a mobile, data-driven approach to guest satisfaction and revenue creation. They will now have an ever maturing ability to make personalized, real-time ancillary offers to guests based on a sophisticated understanding of each guest’s history, travel spending patterns and current itinerary.”

About Nor1, Inc.
Nor1, Inc. is the technology leader in travel merchandising. Headquartered in Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions to maximize incremental revenues for hotels and resorts worldwide such as Hilton, Hyatt, IHG, and Carlson Rezidor. Nor1′s patented, dynamic decisions intelligence engine PRiME®, powers Nor1′s Active Merchandising Platform including its signature eStandby Upgrade®, eReach™, and eFDU™ products.

Nor1 is creating the fusion between technology and guest experience. It’s that combination of expertise and skill that have set Nor1 apart and continues to attract technology’s most distinguished investors such as Concur (CNQR), Goldman Sachs and Accel Partners. For more information, please visit http://www.nor1.com.

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David Hallman
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