San Francisco, CA (PRWEB) March 02, 2015
Livefyre, the leading real-time content marketing and engagement platform, is joining forces with Adweek on Thursday, March 5, 2015 to hold a webinar featuring Forrester Research about how brands can optimize their social marketing strategies for long-term success. The webinar kicks off at 11a.m. PST and will dive into the importance of socializing websites and mobile apps, the benefits and risks of niche social networks, and guidelines for reallocating budgets, headcount and strategic marketing plans.
Marketing leaders have put in countless hours and resources trying to accumulate a loyal audience through social networks, but those audiences are no longer as effective as they used to be. Why? Because only a handful of people actually see companies’ social posts.
“Brands don’t actually have social relationships with their customers,” wrote Nate Elliott, Forrester Analyst in the November 2014 report, Social Relationship Strategies That Work. “It’s time for marketers to start building social relationship strategies around sites that can deliver value.”
In this webinar, Livefyre founder and CEO Jordan Kretchmer and guest speaker Forrester Research VP and analyst Nate Elliott will explain the risks of putting all your eggs in the social basket. The November 2014 Forrester report found that top brands’ social network posts only reach about 2 percent of their fans and followers. On top of that, less than 0.1 percent actually interact with each post.
“Marketers have been using social channels as the primary distribution outlet for their content — leaving them completely reliant on social to connect with their audience,” said Jordan Kretchmer, CEO and founder of Livefyre. “Brands are now realizing that in order to maintain long-term value and control over their audience, they have to build their own distribution channels.”
All webinar attendees will receive a free copy of the Forrester Research report “Social Relationship Strategies That Work.” Register to attend the webinar here.
Livefyre helps companies engage consumers through a combination of real-time content, conversation and social curation. The new Livefyre Studio puts billions of pieces of content at a marketer’s fingertips and lets them integrate that content into their digital marketing assets, websites, and mobile apps to increase traffic, user engagement and revenue. Livefyre is powering real-time content marketing experiences for over 1,000 leading brands including AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony PlayStation, Sports Illustrated, Unilever and Universal Music Group. Livefyre acquired social storytelling platform Storify in September 2013 and social application provider Realtidbits in November 2013.
Founded in 2009 with offices in San Francisco, New York, London and Sydney, Livefyre was named one of the best places to work in the Bay Area by the San Francisco Business Times two years in a row and 2013 Corporate IT Software Company of the year by the World Technology Network. For more information, visit http://www.livefyre.com or follow us on Twitter and Instagram at @livefyre or @storify.