Sigma7 Group Checks the Social Media Health of the Mass High Tech Council at its Annual Meeting

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MHTC member, Sigma7 Group, spread its social media for business message at the Council’s annual meeting on Feb. 25th

The meeting is the region’s premier annual forum for business leaders to advance technology initiatives. The 2015 program included a keynote address from Governor Charlie Baker.

Sigma7 Groups helps its clients understand the business value of social media and how to profit from that value. As social media gains wider acceptance as a legitimate business tool for both B2B and B2C, business and technology teams need to work as partners in order to help engineer social marketing solutions and measure ROI.

According to Ron Koshko, Sigma7 Group CEO, “This is especially important when gathering the deep data now available from listening to social platforms, measuring your brand’s social activity, gaining insight into the conversations’ sentiment and influence levels. Large brands that have become early adapters of social media for business are benefiting from monitoring and engaging with global conversations where today’s – and especially tomorrow’s – customers do their sharing and shopping.”

Sigma7 Group delivers productized and custom social media for business solutions using the social media business drivers: Content drives engagement. Engagement drives relationships. Relationships drive the brand trust and loyalty that drives positive reviews, referrals, and recommendations, which drive new leads and new business. Services include stand-alone and recurring strategy coaching, brand protection with sophisticated listening and data analysis technology, editorial services and outsourced social media engagement services. And training in the fundamentals or custom advanced concepts.

Jim Desrosiers, Sigma7 Group’s VP of Business Development, emphasizes that, “Our state-of-the-art Command Center gives the small and medium business the same power of the Internet as big business. Whether protecting a brand, monitoring customer satisfaction, launching a new product or service, developing existing relationships or generating new leads, Sigma7 Group has the infrastructure to turn a mystery into an absolute science with a positive and measurable return-on-investment.”

About Sigma7 Group:
Westboro, MA-based Sigma7 Group is a New England Tech Vets Charter Partner and a leading provider of high-value social media for business solutions based on experience, best practices, and creativity. Collectively our solutions are developed around close relationships with our clients, led by integrity.

We believe that social media, when managed effectively, contributes measurable value to customer service, sales & marketing, product development, and operations. For more information, visit or call Jeff Roberts at 508-403-0307 ext. 704

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Jeff Roberts
Sigma7 Group
+1 5084030307 Ext: 704
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Ron Koshko
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