LookAt Unlocks Group Collaboration for Video Makers

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New Video Annotation Service Is as Collaborative as Google Docs, as Group Oriented as Messenger Apps

A collaborative cloud for video means the team is on the same page and focused on delivering at the highest quality.

LookAt, a video collaboration software company, today announced the availability of its cloud solution for video makers. The service enables video makers to share and discuss work in progress, with frame level video annotation and as well as smart version management. Unlike early video sharing tools, LookAt is designed for real time group collaboration.

"Video professionals have amazing creative tools at their disposal, but reviewing the work as a team is slow and painful,” said Roni Kleiner, independent commercial director. “A collaborative cloud for video means the team is on the same page and focused on delivering at the highest quality.”

“As video professionals ourselves, we realized that email, file sharing or basic annotation tools are limiting the industry’s efficiency and potential,” said Yonathan Gur-Zeev, Co-Founder & CEO, LookAt. “Video makers really need a cloud service that is as collaborative as Google Docs, and as group oriented as WhatsApp or Facebook Messenger.”

Designed for Groups
Video production involves multiple levels of review and communication. At the high level is client review and approval; at another level makers discuss technical aspects, and yet more detailed discussion takes place on specific topics like sound, computer graphics, etc. LookAt supports any number of groups within the project to ensure everyone gets the information they need to contribute to the process.

Friendly Experience Eliminates Technical Hassles
With cloud-based LookAt, time-consuming downloads and format incompatibilities are completely avoided. Mix-ups over multiple video versions are eliminated. The latest version and prior iterations are accessible in one environment.

LookInto™ Algorithmic Engine
The LookAt platform understands footage content in order to make video makers more efficient. With sophisticated computer vision algorithms, the LookInto engine understand shot separation, auto-detects shot changes and relocate annotations across versions. These capabilities, to be rolled out gradually, greatly increase the efficiency of video teams, preventing lost comments and rework in real world production scenarios.

Better Teamwork, Better Video
With clear communication and structured processes LookAt help video makers reach the best creative result for their clients. The service’s visual format is intuitive and designed for video, allowing reviewers to annotate or even sketch changes frame by frame. The feedback is crystal clear and in context, and team members can see comments entered in real time while discussing the work in progress.

About LookAt
LookAt helps video makers collaborate in groups to deliver quality results on time on budget. Unlike generic file sharing tools, LookAt was designed specifically for video and dramatically improves the process of sharing and reviewing video work in progress. Created by production experts, LookAt is designed to reflect the needs of real world production teams. Learn more at http://lookat.io

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