Revealing the Data Behind Blockbuster Video Games: Gaming Analytics Innovation Summit, San Francisco, April 29 & 30

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Join the 2nd annual Gaming Analytics Innovation Summit at the JW Marriott San Francisco on April 29 & 30. Hosted by Innovation Enterprise, over 100 analytics leaders and data scientists will gather over two days at this content-led summit featuring inspirational keynotes, engaging workshops and unparalleled networking opportunities.

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From creating a data science team to gaining actionable insight and everything in between, attendees will leave with the knowledge and tools to drive their teams forward.

It’s no secret that the world is increasingly driven by data and the video games industry is no different, with many companies looking to capitalize on the Big Data buzz to drive better decision-making and business success. As well as building a solid infrastructure to allow for a data-driven culture, it is important to understand what the achievable aims are when attempting to gain data-driven insight.

The Gaming Analytics Innovation Summit returns to San Francisco on April 29 & 30 and offers the opportunity to hear case studies from some leading analytics executives in the industry today. Attendance is essential if aiming to understand how data is shaping the video games industry, instill a data-driven culture, use analytics to guide an organization towards success, or are just getting started on an analytics journey and want to hear how industry pioneers have overcome the challenges that they have faced when putting data at the heart of the decision-making process.

In his presentation ‘Boosting Detection in Call of Duty’ Arthur Von Eschen – Senior Director of Game Analytics at Activision – will discuss how his team is using principles similar to fraud detection to analyze player data and identify gamers who cheat. Steven Stalzer – Director of Analytics at Turbine Games – will also discuss how metrics are used to analyze millions of in-game events to provide real time insight and analytics in his presentation ‘Telemetry Data in Shadow of Mordor.’

In addition to Activision and Turbine Games, speakers from Sony PlayStation, Microsoft Studios, Electronic Arts, SEGA, Riot Games and many more will share their expertise on how data analytics is allowing companies to create more personalized products and understand how players behave in game as well as in marketing efforts.

“We’ve created this event to allow analytics practitioners to discuss the most important issues facing those working in the gaming industry today,” said David Barton, Head of Analytics Channel at Innovation Enterprise and summit creator. “From creating a data science team to gaining actionable insight and everything in between, attendees will leave with the knowledge and tools to drive their teams forward.”

“The diverse speaker line up will leave attendees with the inspiration and depth of knowledge to drive their teams forward.” All summit content will also be available post-summit via ieOnDemand.

Register by this Friday, March 6 using the discount code GAIS200 to receive $200 off any 2 day event pass. To view the full line up, or for more information please visit

About Innovation Enterprise:

Innovation Enterprise, a CFO Publishing company is an independent business-to-business multi-channel media brand focused on the information needs of Senior Finance, Operations, Analytics, Big Data, Strategy, Digital, Innovation and Sports executives. Products include IE.Summits, ieOnDemand, ieWebinars, ieWhitepapers and more.

Whether it's delivered online, or in person, everything Innovation Enterprise produces reflects the company's unshakeable belief in the power of information to spur innovation.

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Olivia Timson
Innovation Enterprise
+1 +14158003620 Ext: +1
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