London School of Marketing encourages brand-builders to rediscover the power of emotional marketing

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LSM releases an article discussing the power of emotional marketing on target markets.

The allure of emotional marketing

The allure of emotional marketing

Modern marketing is saturated with colourful banner ads and detailed infographics to encourage click-through and conversion. But perhaps there is something more fundamental to the practice of marketing that is still being missed.

London School of Marketing, a leading institution offering accredited marketing and business qualifications in the heart of London, has released a new article which attests to the brand-building power of emotionally driven advertising campaigns, citing leading brands as prime examples.

"The digital world offers a range of targeting, tagging and tracking tools to tell you precisely what your customers are doing, where they are and what they might do next," the article states. "Modern marketing is saturated with colourful banner ads and detailed infographics to encourage click-through and conversion. But perhaps there is something more fundamental to the practice of marketing that is still being missed."

Complementing a comprehensive range of blogs, whitepapers and case studies designed to support students pursuing sought-after marketing, business and academic designations, this article goes on to identify three essential ways that emotional marketing tactics can build brand loyalty for life. The article relies on examples from Honda, Apple and Nike to illustrate its point.

"Emotional marketing is not a new idea – it is fundamental to marketing. By definition, emotional marketing intends to stimulate and appeal to the consumer by affecting the way they feel," the article continues. "Joy, fear, surprise, sadness or anger can be triggered within the consumer with the underlying message that purchasing a certain product will respond to that emotion."

Click here to read the full post.

London School of Marketing delivers accredited marketing and business qualifications, and offers courses from recognised professional bodies such as CIM, EduQual and CAM, BA (Hons) Marketing, MA Marketing and Innovation, and an MBA from Anglia Ruskin University. Based in Central London, they are a QAA approved institution. The school also has offices in Sri Lanka, a network of Local Access Points (LAPs), and online programmes of learning. Courses are run over a broad range of study modes.

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Gimhani Gunasinghe
@Londonlearning
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