1% For the Planet Asks Consumers to “Know Your Source”

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Environmental network launches new campaign; calls for ingredient awareness and consumer participation

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From the big brands to individual consumers, we all need to be more aware of what we’re eating – where food comes from and how it is produced matters for our personal health as well as the planet’s.

In March, 1% for the Planet, one of the world’s largest environmental networks, will kick off a new campaign, “Know Your Source,” which calls for consumers to pledge to join the network’s businesses, nonprofits, and ambassadors in their quest for ingredient awareness and better business practices. 1% for the Planet will work with several of its members and partners, including King Arthur Flour, Good Culture, Farm Aid, and Jack Johnson’s All At Once network, to raise awareness for food as an environmental issue, with a focus on knowing how food gets to the consumer’s plate.

In the past several years, food has become a complex environmental issue. From food commuter miles to excessive food waste, food decisions made by consumers and companies have an impact on the planet. With more than 100 food and beverage business members, the 1% for the Planet network brings together thought leaders within the industry that are in a position to address the issue.

Through “Know Your Source,” businesses, nonprofits, and ambassadors within the network will advocate for the cause and share their personal stories with consumers on why knowing ingredient sources matters. On the business side, King Arthur Flour, which is part of the network through its wheat flour line, is committed to improving the ways food is grown and produced, whereas new member, Good Culture, wants consumers to know where their food came from and how it got to their plates. Jack Johnson, a longtime member, ambassador and nonprofit partner of the network, believes in supporting sustainable local food systems, and through his All At Once network and Kokua Hawaii Foundation, encourages individuals to eat close to the source by growing their own food and choosing to buy locally.

“It is undeniable that food has become a environmental concern, and lack of ingredient awareness is a big part of the problem,” said Barbara Friedsam, Senior Director of Marketing for 1% for the Planet. “With so many members and partners focused on food, we feel it is the perfect time to activate our network and start a real conversation that can involve everyone. From the big brands to individual consumers, we all need to be more aware of what we’re eating – where food comes from and how it is produced matters for our personal health as well as the planet’s.”

To learn more about “Know Your Source” and take the pledge, please visit: http://www.takepart.com/knowyoursource. For more brand, nonprofit, and ambassador stories for joining the cause, please visit: http://www.onepercentfortheplanet.org/food.

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Michelle Searer
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