NYC Creative Firm Seeks Entries for Annual Pro Bono Branding Project

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Thinkso Creative is seeking entries for its annual pro bono design sprint. The winning nonprofit receives a free, comprehensive brand makeover.

Thinkso Creative, a design and marketing firm located in midtown Manhattan, is undertaking its fourth “extreme branding” challenge for charity. Give a Brand! is Thinkso’s annual one-day design sprint in which the firm rebrands a small nonprofit completely free of charge. Interested charities and grassroots-type nonprofits are encouraged to apply during the call-for-entries period, which ends on April 24, 2015. Applications and more information about the project are available at

Last year’s winner was All Breed Rescue & Training, a Colorado-based nonprofit dedicated to finding forever homes for dogs that have been deemed “unadoptable.” All Breed received a new website, a new logo and identity system, newsletter and event templates, an adoption brochure, and promotional giveaways. View All Breed’s new website at

“Instead of a mishmash of volunteer activities, we decided to focus our talents on giving worthy nonprofits a free, comprehensive rebranding. It’s a chance for us to work with clients, vendors, families, and friends to help a deserving charity advance its mission and broaden its reach,” said Thinkso partner Elizabeth Amorose.

Thinkso is currently taking applications from small, established 501(c) organizations in need of branding help. After evaluating the applications, the firm will select three semifinalists. Semifinalists will then compete in a two-month online voting poll, ending July 2, 2015. The semifinalist that receives the most votes will win the free makeover.

The design sprint will take place on July 31, 2015, at Thinkso’s New York studio. Activities on that day will be broadcast live via webcam, allowing anyone to tune in to see the rebrand in action. Exclusive coverage will be available to press representatives who attend.

Visit to apply, become a sponsor, or view a video of last year’s design sprint. Please direct all media inquiries to giveabrand(at)thinkso(dot)com.

About Thinkso Creative
Thinkso Creative ( is a Manhattan-based creative agency that develops content-rich brand identities, websites, marketing materials, and advertising campaigns. They work with clients across many sectors–from financial services to consumer goods–and have earned recognition from a broad range of industry experts such as REBRAND, American Express OPEN Forum, Print Magazine, PRNews Platinum PR Awards, The Black Book AR100, LACP Vision Awards, Graphic Design USA, and more.

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Kim Mickenberg
Thinkso Creative
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