For many companies, the website is the first touch point for potential customers. It’s crucial for websites to be mobile-optimized, intuitively organized, and clearly presented in order to quickly capture customer attention.
Portsmouth, N.H. (PRWEB) March 05, 2015
Calypso Communications, an integrated, full-service public relations, marketing, and creative design firm, recently completed a comprehensive redesign of Polaris Direct’s website (http://www.polarisdirect.net/). Polaris Direct is a full-service direct marketing and printing company specializing in high-volume direct mail processing for Fortune 500 companies and direct marketing agencies.
To create a site that resonates with Polaris Direct’s target market, Calypso’s team of expert web designers and writers analyzed the company’s website goals and identified desired business objectives. With that information in hand, the team built a responsive website incorporating updated company photography, enhanced messaging, SEO integration, and easily accessible information for a better user experience.
“For many companies, the website is the first touch point for potential customers—and most customers are viewing the website on-the-go on their mobile devices,” said Mike Texiera, vice president and creative director, Calypso Communications. “It’s crucial for websites to be mobile-optimized, intuitively organized, and clearly presented in order to quickly capture customer attention.”
“The Calypso team more than exceeded our expectations for the creation of our new website,” commented Judith Maloy, director and CEO of Polaris Direct. “From creative execution to site implementation, their expertise was invaluable as well as professional as they worked to listen and strategize to meet our goals.”
About Calypso Communications
Calypso Communications is an award-winning, integrated strategic marketing, public relations, and creative agency based in Portsmouth, NH, north of Boston. Highly sought after on a national level for its seasoned insight and perspective, Calypso effectively manages—and, when necessary, fundamentally transforms—client communications, engaging audiences crucial to driving business. Current Calypso clients include prominent national and global organizations engaged in private equity, healthcare, medical device, power services, renewable energy, utility, and sustainable agriculture sectors. For more information, visit http://www.calypsocom.com.