When it comes to internet business marketing, testimonials are king.
(PRWEB) March 04, 2015
GetUWired, a full-service internet marketing firm, has just released a blog titled "Three Ways to Get Better Testimonials for Your Internet Business Marketing." The blog discusses the importance of testimonials in internet business marketing as well as ways to get more testimonials from customers. The blog can be seen here.
Why testimonials are so important to Internet Business Marketing
Customers tend to believe testimonials more than any other type of marketing out there. Because testimonial-givers receive no kickbacks and no commission for their reviews, potential customers view their words as honest and trustworthy. Testimonials are given more weight than ads because customers realize the company is trying to sell them with an ad, but a testimonial comes from a source with nothing to gain.
Hurdles to getting testimonials
Writing a few words seems easy, but many customers refuse to give testimonials for a couple reasons.
1. Writing a review or testimonial takes time. Even though it only takes a few seconds, many customers will drop out of the review process if they feel they are too busy.
2. Writing is an art, and many people feel they aren't talented enough to put together a well-worded review.
3. People who are concerned about privacy do not want their words, names or pictures used anywhere.
How to get better testimonials for internet business marketing
1. Make giving a testimonial a one-step process
The fewer steps a person has to take to leave a testimonial, the less likely they are to abandon the process. Remember, the customer is going out of their way to do the company a favor -- so don't make it hard on them.
2. Provide instructions
Writing testimonials is a foreign process to many, and customers aren't sure what the company in question is looking for. To make it simpler for them, provide instructions such as "A couple sentences will do" or "What was the greatest feature of the service?"
3. Remember to ask
Ask customers to provide reviews and testimonials on the company homepage, in email marketing campaigns, on social media, etc.
4. Write reviews from emails and texts
When a client sends in an email or text expounding on the company's great qualities, jot it down and send it back to them asking to use it as a review.
5. Allow anonymous reviews
Although anonymous reviews carry less weight in the eyes of potential customers (they could be written by the company staff, after all), anonymous reviews will allow privacy-conscious clients to speak their mind without sacrificing their anonymity.
For more information, visit http://www.GetUWired.com or call 877-236-9094.