The IHC Group’s HealtheDeals.com Identifies Top Tools and Articles Consumers Favored During 2015 Obamacare Open Enrollment Period

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The company reported that the most popular tool on HealtheDeals.com was its Health Care Reform Calculator, which consumers used to calculate the cost of Obamacare premiums and determine if they are eligible for a premium tax credit or subsidy.

HealtheDeals.com

Traffic on the company’s website, www.HealtheDeals.com increased 57-percent during the 2015 Open Enrollment period when measured against the 2014 period.

IHC Specialty Benefits, a member of The IHC Group, today announced traffic on the company’s website, HealtheDeals.com increased 57-percent during the 2015 Open Enrollment period when measured against the 2014 period. Health eDeals, which won the American Web Design Award in 2013 for its ease-of-use graphic design, is a health insurance marketplace where consumers and insurance producers can learn more about the Affordable Care Act (ACA), access and use free planning tools, and shop for and purchase individual and family health insurance plans.

The company reported that the most popular tool on HealtheDeals.com was its Health Care Reform Calculator, which consumers used to calculate the cost of Obamacare premiums and determine if they are eligible for a premium tax credit or subsidy. The most-visited article page on HealtheDeals.com was How to Calculate Your 2014 Obamacare Tax Credit, which detailed credits, penalty and exemptions for those who did not purchase ACA plans.

“Choosing health insurance is certainly a pivotal annual event, and since the 2015 Open Enrollment began in November last year, we’ve seen a healthy uptick in visitors,” said Brian Dow, Chief Operating Officer of IHC Specialty Benefits. “Savvy consumers know to do their research before making any decisions and I think they appreciate and value the quality of tools, and relevant, timely articles on HealtheDeals.com. Our steady flow of new articles keeps consumers returning to our site.”

The site’s product recommendation tool, was also popular among consumers doing research on supplemental plans, such as Metal Gap, that help offset the financial impact of the higher deductibles that are associated with many ACA plans.

Dow added, “Health eDeals will continue to be a knowledge base for consumers looking for plans and information to aid in their decision process during this year’s special enrollment period ending April 30 and throughout the year.”

For more information, please visit http://www.HealtheDeals.com and on Facebook (facebook.com/healthedeals), Twitter (@healthedeals) and LinkedIn (company/health-edeals).

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  • Information obtained from HealtheDeals.com Sept. 2014 - present

About IHC Specialty Benefits, Inc.
IHC Specialty Benefits, doing business as Health eDeals Insurance Solutions is a full-service marketing and distribution company that focuses on small employer, individual and consumer products. Health eDeals markets products through general agents online, telebrokerage, advisor centers, private label and directly to consumers. For more information about IHC Specialty Benefits, visit http://www.HealtheDeals.com.

About The IHC Group
The IHC Group is an organization of insurance carriers and marketing and administrative affiliates that has been providing life, health, disability, medical stop-loss and specialty insurance solutions to groups and individuals for over 30 years. Members of The IHC Group include Independence Holding Company (NYSE:IHC), American Independence Corp. (NASDAQ: AMIC), Standard Security Life Insurance Company of New York, Madison National Life Insurance Company, Inc. and Independence American Insurance Company. Each insurance carrier in The IHC Group has a financial strength rating of A- (Excellent) from A.M. Best Company, Inc., a widely recognized rating agency that rates insurance companies on their relative financial strength and ability to meet policyholder obligations. (An A++ rating from A.M. Best is its highest rating.) Collectively, the companies in The IHC Group provide insurance coverage to more than one million individuals and groups. For more information about The IHC Group, visit http://www.ihcgroup.com

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Jeena Choi
The IHC Group

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