As part of an extensive search for a new marketing/advertising agency, Tambourine stood head and shoulders above the field, Couples Resorts defined the all-inclusive luxury category and we are constantly redefining it.
New York, NY (PRWEB) March 04, 2015
Couples Resorts Jamaica, the Caribbean’s leading luxury all-inclusive experience, has selected Tambourine as its new marketing & advertising agency. Tambourine, with more than 30 years of experience in hotel and tourism marketing, will implement integrated ecommerce and media campaigns for Couples.
Couples will consolidate web, digital, media planning and advertising production with Tambourine.
“As part of an extensive search for a new marketing/advertising agency, Tambourine stood head and shoulders above the field,” according to Dean Sullivan, Vice President of Sales and Marketing, Couples Resorts. “Couples Resorts defined the all-inclusive luxury category and we are constantly redefining it. I look forward to where Tambourine takes this brand.”
Tambourine’s mission is to increase awareness and drive the business. The firm will deploy the following for Couples:
- Brand Storytelling: Couples is unique among its peers for many reasons. Tambourine will celebrate those USPs in an all-new campaign
- Integrated Media and Traffic Generation: using data analytics to identify potential guests based on past purchase behavior, demographics and propensity to travel to specific locations
- Direct booking conversion-optimization: utilizing Tambourine’s hotel website design capabilities to build a responsive web/mobile platform that maximizes direct bookings on Couples.com
- ROI tracking: Tambourine’s proprietary TRAC< system will enable Couples to assess the ROI on all media investments
“Couples is an iconic travel brand that is developed, owned and operated by the Issa family, who are legendary throughout the Caribbean hospitality industry,” according to Rafael Cardozo, President of Tambourine. “We are so thrilled to have an opportunity to work for Couples and The Issa Family.”
About Couples Resorts:
Couples Resorts, headquartered in Montego Bay, Jamaica, owns and operates four properties in Jamaica – Couples Tower Isle, Couples Sans Souci, Couples Swept Away and Couples Negril. Pioneered by the legendary Abe Issa, "father of Jamaican tourism," each Couples Resort is an unsurpassed model of the all-inclusive resorts concept, boldly designed with local inspiration to create a harmonic sense of nature and authentic Caribbean spirit.
For more than 36 years, Couples has delighted guests and refined the Caribbean all-inclusive resort experience by providing unparalleled service, exceptional dining experiences and exclusive added value inclusions. For further information please visit http://couples.com/.
Tambourine is a tourism and hotel marketing company that drives revenue for resorts and destinations worldwide using advanced marketing technology. The firm is celebrating its 32nd year in the hotel and tourism industry. For more information, visit Tambourine.com.