Introducing a new natural tanning product

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A new range of natural tanning products under the premium label offers clients fast absorption, quick drying times and a glowing, healthy tan in shades that vary from light glow to darker bronze.

The retail range comprises different shades of natural tanning products- 'deep' and 'splash' - along with an effective and moisturising body polish for exfoliation and cleaning. One of the key products is the 'Rapid' which develops a tan in just one hour and makes it fast and easy to apply tanning solution anytime, anywhere.

Director and owner of , Elizabeth Parrish, is an experienced beauty industry professional who has been instrumental in importing and launching a wide range of international products on to the Australian market, turning them into market leaders.

Her extensive experience in the industry led to identification of a gap in the market and formulation of a natural, moisturizing tanning product.

"Today people of all ages are more aware of looking after their skin and using natural products to achieve the tan they want", said Elizabeth. "They are starting to think carefully about what they put on their skin, and are looking for ingredients that are non-chemical and high quality.

"My aim with this new range was to find a way for people to look great and feel great with minimal effort - fast and easy, any time, with no skin damage", she added. 'That's what we've achieved with our range and I'm very proud of the results."

The key ingredient in most products is squid ink which produces - as the tag line says-"a natural tan, from nature". Squid ink is a natural melanin and, combined with the highest quality ingredients, offers a sunless natural tan all year round.

Supporting the launch of the range is in-store point of sale material and giveaways. And a professional online marketing campaign has been developed to underpin the launch, which will be followed up by strategic marketing activities.

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Elizabeth Parrish
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