A New Way to Close the Loop Between Google Analytics and Zoho CRM

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Infogamy has come up with a new and thorough way of evaluating marketing attributions – essentially turning offline sales, on by connecting salesforce or zoho crm with Google Analytics.

Infogamy creates the connection by tapping into your CRM (currently zoho or salesforce) and combining sales data with Google Analytics statistics.

The Problem: Businesses continue to pour large amounts of money into various marketing campaigns. However, with sales being closed over the phone, via skype or even the rare face-to-face transaction, it is very difficult to determine exactly which marketing campaign was most effective.

Google Analytics have definitely improved our ability to analyze where users are coming from and their activity on our sites, but its connection of online marketing strategies to successful offline sales is still lacking.

In fact, Gil Z., the creator of Infogamy, said he came up with the idea after watching the latest Google Universal Analytics presentation. "I saw what features Google's newest Analytics provided users and immediately thought about how I can use their platform to improve the way businesses keep track of their leads, marketing and sales efforts".
The Solution

Infogamy creates the connection between online marketing and offline sales by tapping into your CRM (currently zoho or salesforce) and combining sales data with your marketing activities. Today, more and more businesses are using cloud-based CRMs to keep track of their sales processes. Infogamy collects their important data and takes it one level further by integrating it into its unique system showing your business its full marketing attribution picture.

Data is also passed to Google Universal Analytics in order to keep track of additional information – including sales by source, leads and even which members of your sales team have the highest close ratios.

We realized how frustrating the sales cycle can be and believe that Infogamy will provide businesses one more tool to increase their productivity and their profitability by closing the loop between marketing and sales. To register or schedule a demo - visit us at http://www.infogamy.com

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Gil Zehnbacht
+1 8777882606
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Gil Zehnbacht
since: 03/2015
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