ORGANIC VALLEY URGES PUBLIC TO SAVE THE BROs: CAMPAIGN EARNS MORE THAN 1M VIEWS ON YOUTUBE

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Adweek’s Best Commercial of the Week; Hope for the Future to Narrowly Avoid Bropocalypse

With your help, we can continue to Save the Bros, one bro at a time.

'I am not willing to meditate idly by in my sustainably-harvested, organic-certified, bamboo-hemp-blend yoga shorts while Bros are at risk', said Lewis Goldstein, vice president of Brotection.

Organic Valley, the nation’s largest cooperative of organic farmers and a leading organic brand, today announced its cause campaign to Save the Bros, http://savethebros.com/ with its video that has gone viral and is making a difference to Bros everywhere. To date, the video has earned over 1.5 million views on Youtube and Facebook. The video was named Adweek’s best commercial of the week on Feburary 20 and was featured in Forbes, Mashable and Digiday, among other media outlets.

“We are pleased to have generated awareness about this critical issue and touched people’s heartstrings with this campaign,” said Lewis Goldstein, vice president of Brotection.

“Yet, there’s still so much to be done,” continued Goldstein. “As for me, I am not willing to meditate idly by in my sustainably-harvested, organic-certified, bamboo-hemp-blend yoga shorts while Bros are at risk. I’ve stepped outside of my yurt, put down the kale chips and am taking ten deep cleansing breaths to envision meaningful change. With your help, we can continue to Save the Bros, one bro at a time.”

Humanaut, an award-winning agency based in Chattanooga, created the Save the Bros video to tap into “bro culture,” and encourage social sharing online. Integral to the Save the Bros campaign is the “Buy One, Bro One” call to action, where concerned citizens can share the Save the Bros video and receive a coupon for Organic Valley Organic Fuel™ to mindfully share with a Bro in need of clean, organic protein.

Organic Fuel is the first milk protein recovery shake on the market made from real, organic milk. Like all Organic Valley products, Organic Fuel has a short list of ingredients and is USDA certified organic. Organic Fuel contains no artificial flavorings, sweeteners, GMOs, toxic pesticides, antibiotics, or artificial hormones often found in leading muscle recovery drinks that Bros consume on a daily basis.. Organic Fuel gets its protein from real, pasture-raised organic milk—not chalky protein powders—from peace-loving cows named Willow, Sprout and Moon Shadow who graze freely. Organic Fuel provides a delicious, harmonious taste to help Bros ‘get swole’ with no synthetic junk.

Organic Fuel is available nationwide in natural food stores, food cooperatives, major grocery chains, convenience stores and gyms. Organic Fuel and the Save the Bros campaign will be at Natural Products ExpoWest in Anaheim, Ca. at booth # 2730.

Organic Valley: Independent and Farmer-Owned
Organic Valley is America’s largest cooperative of organic farmers and one of the nation’s leading organic brands. Organized in 1988, it represents approximately 1,800 farmers in 36 states. Focused on its founding mission of saving family farms through organic farming, Organic Valley produces a variety of organic foods, including organic milk, soy, cheese, butter, spreads, creams, eggs, and produce, which are sold in supermarkets, natural foods stores and food cooperatives nationwide. With its regional model, milk is produced, bottled and distributed right in the region where it is farmed to ensure fewer miles from farm to table and to support our local economies. For further information visit http://www.organicvalley.coop. Organic Valley is also on Twitter @OrganicValley and Facebook http://www.facebook.com/OrganicValley.

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Elizabeth Horton
Organic Valley
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