2015 Golden Bronto Awards Winners Named at Bronto Summit

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Bonobos, Inc., Boot Barn, CPAP.com, Hanky Panky and NotOnTheHighStreet.com Honored by Bronto Software for their Top Marketing Programs and Successful Campaigns

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Bronto Software, the leading marketing platform for commerce, has revealed the winners of the 2015 Golden Bronto Awards. Announced during the Bronto Summit in Miami, these annual accolades recognize top companies and marketers for their creativity and successful execution of commerce marketing programs.

“At Bronto, we believe the innovation and contribution that commerce marketers create for their organization are invaluable. Effective, successful marketing programs and campaigns aren’t created out of thin air. They require the excellent team work of analysts, database managers, social media gurus, email marketers, demand gen experts, web developers, content writers, graphic designers, CMOs and more,” said Joe Colopy, CEO of Bronto Software. “We congratulate our winners and are proud to recognize the companies and individuals that led the field this year and made significant impacts to the bottom line at their organizations.”

The 2015 winners include:

Marketing Program of the Year – NotOnTheHighStreet.com
NotOnTheHighStreet.com is an online marketplace for over 5,000 small businesses selling highly personalized products and gifts. The e-tailer wanted to mirror the customized nature of its brand identity within its commerce marketing. Realizing that its previous “one size fits all” approach for new customer communications wasn’t working, the company completely overhauled its strategy to tailor email sends and message content based on customer interest and engagement. After receiving the same initial welcome messages, each customer then travels down a personalized path based on their interaction with the previous emails. The content for the remainder of the series – product recommendations, discounts for a next purchase or information about the company’s social media platforms – varies for each individual. As a result, the welcome series has a 20% higher average order value than the company’s other marketing messages. Additionally, the company achieved consistently higher open rates and a nearly 50 percent year-over-year (YOY) revenue increase.

Most Successful Campaign – Bonobos, Inc.
A revolutionary men’s apparel e-retailer, Bonobos was challenged with describing its extensive line of dress shirt offerings via email. To better appeal to shoppers and offer a fun experience, Bonobos experimented with a new email format – a shopping guide disguised as a spreadsheet. The downloadable document was a home run, allowing shoppers to select products offline and then return online to make the purchase. More than two percent of subscribers who downloaded the guide made a purchase the same day. The open rate was more than 50 percent higher than previous mailers, and the revenue doubled from previous campaigns.

Best Abandoned Cart Campaign – Hanky Panky
The maker of the World’s Most Comfortable Thong® was experiencing a high cart abandonment rate of 43 percent. To recoup those losses and boost the revenue from email campaigns, Hanky Panky designed a creative two-step drip campaign strategy with dynamic content. As a result, Hanky Panky’s cart recovery emails had an open rate of nearly 50 percent and accounted for approximately six percent of their total email revenue from the holiday period. 

Best Integration Success – CPAP.com
CPAP.com provides affordable sleep apnea equipment for those who need sleep therapy. In order to strengthen the company’s business growth, CPAP.com created a new integrated process to differentiate itself from its competitors and applied it to its “Gift of the Week” campaign. This unique process started with social and centered around customers receiving a free gift with free shipping. The product was automatically added to their cart when customers clicked the link. With demonstrated success in social, CPAP.com expanded the program across email and eventually to all channels. The result was a nearly 50 percent YOY revenue lift across all digital marketing channels and a YOY increase in transactions of approximately 40 percent.

Overachiever – John Hertzberg, Boot Barn
The Overachiever Award is given to the commerce marketer who scores the highest on the Bronto Certified Specialist Exam. Bronto Certified Specialists must demonstrate expert knowledge of the Bronto Marketing Platform and pass a rigorous 100-question exam covering workflow automation, webforms, dynamic content and list management among other topics. Those who successfully complete the challenging program are members of an elite group of Bronto Marketing Platform users and must recertify every three years. This year, John Hertzberg, email marketing specialist for Boot Barn, achieved the top score among all Bronto Certified Specialists.

About Bronto Software

Bronto Software provides a cloud-based marketing platform for organizations to drive revenue through their email, mobile and social campaigns. Bronto is the number one ranked email marketing provider to the Internet Retailer Top 1000, with a client roster of leading brands worldwide, including Armani Exchange, Timex, JustFab, Samsonite and Boot Barn. The Bronto Marketing Platform is deeply integrated with commerce platforms, including Magento, Demandware, MarketLive and NetSuite. The company is headquartered in Durham, NC, with additional offices in London, Sydney and New York. For more information, visit http://bronto.com.

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