Local Innovators Announce Strategic Web Design Partnership

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Rochester Electronics is teaming up with iMarc to refresh its global online presence and accelerate eCommerce efforts

Rochester Electronics announced today that it has partnered with Newburyport, MA based digital agency iMarc, LLC to create a new corporate website and eCommerce system. iMarc has extensive experience crafting custom web solutions that help global professional and consumer organizations do business better. As a global leader in semiconductor lifecycle solutions, Rochester’s website is a key platform for educating customers about products and capabilities. The website also now serves as a valuable sales channel through online ordering.

“We are excited to be partnering with iMarc on this critical project,” said Rochester President, Chris Gerrish. “We fully expect the new site to deliver an enhanced design and user experience that all of our customers, globally, will benefit from greatly.”

Rochester’s website is used by thousands of customers each day to find critically needed semiconductors and also by potential customers who need to better understand the full capabilities and solutions Rochester offers. iMarc will be delivering an intuitive custom search and a fully responsive website, which achieves both of these goals along with being effective across the full range of mobile devices and tablets.

According to Bob Wiles, Rochester’s project manager for the website redesign, iMarc stood out during the proposal phase for several reasons. “In addition to being local to us and having a very capable in-house team, iMarc really demonstrated an understanding of our goals and vision, as well as the need for a seamless experience internationally. They design very modern sites focused on functionality and user experience with a clear understanding of flexibility for future enhancements.”

Key enhancements that the new site will deliver include: a streamlined online ordering system, the ability for international customers to place orders in local languages and currencies, and better integration with Rochester’s business systems for payment terms and account set-up.

Wiles added, “Asia and Europe account for almost half of our website traffic right now. We absolutely need to be able to offer all customers the best possible researching and online buying experience. Enhancing the international experience is a critical aspect of this project.”

Nick Grant, iMarc’s CEO and producer on the project remarks, “This is a great opportunity for iMarc to bring our expertise in developing online custom solutions to a fantastic local organization. Like Rochester Electronics, quality and innovation are core to our values and we are looking forward to collaborating on what will be an amazing result.”

About Rochester Electronics
Rochester Electronics is the world’s most comprehensive solution for mature and end-of-life semiconductors. Authorized by more than 60 leading semiconductor manufacturers, Rochester acquires all remaining finished devices, wafer/die, and available intellectual property in order to manufacture the exact same device and provide a reliable, continuing source of semiconductors used in critical systems worldwide — in any quantity and for as long as needed. All components are 100% manufacturer traceable and certified. Rochester’s product offering includes 300,000+ Rochester-manufactured device types, from commercial to space-level; complete, authorized device re-creation, as well as billions of die and finished devices, in stock and ready to ship. Rochester is certified to ISO-9001:2008 and QML MIL-PRF-38535, as well as AS9120. Rochester is privately held. Sales offices are located throughout the United States, Europe, and Asia. For more information, please visit http://www.rocelec.com.

About iMarc
iMarc is a full-service digital agency with a strong focus on web, mobile and custom application solutions. Since 1997, the agency’s team of experienced engineers, UX engineers, designers, strategists and business and marketing experts has been helping over 300 clients do business better. The award-winning, 25-person agency with office’s on both coasts has sustained steady growth since its inception and is proud of its many long-term client relationships across different industries. Today iMarc continues to be a premier digital agency that attracts top talent and creates smart solutions for forward-thinking brands. For more information, please visit http://www.imarc.net.

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Allison Boyajian
iMarc
+1 (978) 462-8848
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Christina Gerrish
@iMarcAgency
since: 06/2009
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