TDG: TV Gets Personal: Mobile Video to Account for 20% of Total Viewing by 2025

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New TDG Report Examines Shifting Viewer Behavior Impacting the Future of Mobile Video

According to new research from TDG, mobile video viewing on smartphones and tablets will experience strong growth over the next decade (2015-2025), taking share from both legacy TV and PC-based broadband video viewing. By 2025, mobile video will account for more than 20% of total video viewing minutes among US consumers (including legacy TV).

This is only one of many insights featured in TDG's latest report, TV Gets Personal -- Trends in Mobile Video Viewing, 2015-2025. Written by TDG's Senior Analyst Joel Espelien, the report examines key trends that are driving the future of mobile video viewing and builds upon the author's prior forecasts for total video viewing minutes broken down by both device (PCs, tablets, smartphones, smart TVs and ancillary net-to-TV devices) and distribution channel (legacy pay TV vs. broadband) platforms.

"The concept of 'watching television' is being redefined," notes Espelien, "transforming from a social medium characterized by groups of viewers sitting in front of the living room television, to an individual medium defined by solitary viewers watching programs on smaller, more personal devices such as tablets and smartphones." Importantly, this transformation represents the replacement of mass-market broadcasting by personalized video apps, some of which are already generating half of their total video traffic from such devices.

Driving this shift is a combination of factors, among them the strong personal relationship between consumers and their mobile devices. Add to this rapid product development cycles, ubiquitous high-speed mobile data services, the expanding array of video apps, and the use of smaller screens as second home televisions and you have a formula for personal viewing on mobile screens attracting a growing share of total video consumption.

Espelien notes that, ironically, mobile video is primarily about in-home viewing, rather than viewing while on the go. "According to February 2015 TDG research, close to 80% of tablet viewing and 50% of smartphone viewing takes place in the home. It's less about 'mobile viewing' as commonly imagined and more about the individualization and personalization of TV itself."

The rise of mobile video viewing (and the associated decline of legacy TV and PC viewing) presents significant strategic challenges to TV industry stakeholders. TDG tackles these challenges head on with both long-term forecasts and strategic recommendations for key industry stakeholders. With TV Gets Personal -- Trends in Mobile Video Viewing, 2015-2025, TDG is once again delivering an insight that goes beyond the daily headlines and is truly in front of the curve. This report is a must-read for those seeking to understand how shifting viewer behavior is shaping the future of TV.

TDG's new report is now available for public purchase by contacting our sales team at sales(at)tdgresearch.com or 469-287-8050.

About TDG Research
TDG provides actionable intelligence on the quantum market shifts impacting consumer technology and media behavior. Since 2004, our market research and advisory services have helped technology vendors, media companies, and service providers understand how consumers access, navigate, distribute, and consume broadband media -- whenever and wherever they may be. For more information, visit our website at http://www.tdgresearch.com.

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Wendy Stockard
TDG Research
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