Southern Vacation Rentals Welcomes New Area General Manager

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John Sallman has been promoted to the General Manager of the East Region of Southern

Southern Vacation Rentals

Southern Vacation Rentals – a local, family-owned business that represents Coastal Alabama and Northwest Florida condo rentals and vacation homes – is thrilled to announce their new East Region General Manager, John Sallman. In this role, John will oversee vacation rentals in Panama City Beach, Scenic 30A and the Forgotten Coast, leading business development efforts and serving as a community liaison in each of the aforementioned communities of the Gulf Coast of Florida.

“We strive to provide the best possible team to represent our owners and guests, as well as lead our local offices,” said Scott Seay, Chief Executive Officer. “John’s experience in the hospitality industry and prior leadership roles make him an outstanding choice to serve as General Manager of our East Region.”

John Sallman has extensive experience in the hospitality industry serving as the Food and Beverage Supervisor of the Courtyard and Residence Inn by Marriott located at the Sandestin Golf and Beach Resort, as well as a manager with the Westin Grand Bohemian located in Orlando, Florida before joining the Southern family as the Panama City Beach Owner Relations Manager in the fall of 2014. In addition to John’s background in the hotel food and beverage industry, he is an accomplished chef with a degree in Culinary Arts from Johnson & Wales University, as well as a licensed real estate agent.

The Southern family of companies began in 1995 and is owned and operated by two sets of brothers, Mike and Brad Shoults and Kevin and Kerry Veach. This year Southern is celebrating twenty years of excellence in the industry and is proud to offer premier Gulf Coast vacation rentals, property management and real estate services. Together, Southern Management Group represents nearly 1,000 vacation rentals, countless real estate properties, over 1,000 long term rentals and 40 associations from Fairhope, Alabama to the Forgotten Coast of Florida.

Shop for condos and beach homes, as well as learn more about Southern’s vacation rental management program, online at or by calling 855.335.0875.

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Kerry Sutsko
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