National Safety Council, Nebraska Announces Click It, Don’t Risk It PSA Contest Winners

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The National Safety Council, Nebraska today announced the winners of the Click It Don't Risk It public service announcement (PSA) contest for Nebraska high school students. The contest is part of the Click It, Don’t Risk It statewide seat belt awareness initiative to warn Nebraska teens about the dangers of driving or riding in a vehicle without using a seat belt.

National Safety Council, Nebraska Announces Click It, Don’t Risk It PSA Contest Winners
4 High Schools or High School sponsored clubs win $2,000 – 10 win honorable mention

The National Safety Council, Nebraska today announced the winners of the Click It Don't Risk It public service announcement (PSA) contest for Nebraska high school students. The contest is part of the Click It, Don’t Risk It statewide seat belt awareness initiative to warn Nebraska teens about the dangers of driving or riding in a vehicle without using a seat belt.

“Tragically, last year, 71% of Nebraska teens who died in crashes were not wearing seat belts. Education is an important part of our strategy to increase seatbelt usage in Nebraska,” said Beverly Reicks, President/CEO of the National Safety Council, Nebraska. “It's critical that we educate teens about the danger of being unrestrained in a motor vehicle. The focus of this campaign was to create awareness and engage high school students about seat belt safety. We were thrilled with the response that we received from students across Nebraska and the campaign’s social media reach.”

As part of the PSA contest, Nebraska high school students produced a 30-second video using the theme “What have you got to lose?”. Fifty nine submissions were received from across Nebraska. Four winning PSAs -- one from each school class (A, B, C, D) – were selected along with nine honorable mention awards, including one created in Spanish. Submissions were judged on the message and a social media score tracked via Twitter, Facebook, and Instagram. The campaign resulted more than 11 million impressions on social media.

The winning PSAs receive $2,000 with its video played at a theatre in or near its community. A generous contribution from AAA provided prize money for the schools earning honorable mentions. Rose White of AAA said, “I was impressed with the quality and thoughtfulness of the videos. AAA is pleased to recognize the efforts of the students who are helping to educate other teens and the public about the value of always wearing a safety belt.” Each honorable mention PSA earns $500 and some may be featured at local theatres.

Winning videos can be seen at http://www.clickitdontriskit.com.
Class A: Westside High School, Omaha, NE
                Honorable mention: Lincoln Southeast High School, Lincoln, NE
                Honorable mention: Millard North High School, Omaha, NE
Class B: Gretna High School, Gretna, NE
                Honorable mention: Crete High School, Crete, NE
                Honorable mention: Aurora High School, Aurora, NE
Class C: Gordon-Rushville High School, Gordon, NE                
                Honorable mention: West Point High School, West Point, NE
                Honorable mention: Louisville High School, Louisville, NE
Class D: Sioux County High School, Harrison, NE
                Honorable mention: Hay Springs High School, Hay Springs, NE
                Honorable mention: Sioux County High School, Harrison, NE
Special recognition to Johnson County Central High School for developing their seat belt messaging in Spanish.

About the National Safety Council, Nebraska: The National Safety Council, Nebraska began in 1924 as the Omaha Safety Council. We are the Nebraska chapter of the National Safety Council. Our unique mission is to promote safety and health by providing programs, resources, and education to reduce both the personal and economic loss associated with injuries, accidents, and health hazards. NSCN partners with businesses, schools, law enforcement, firefighters, hospitals, and Nebraska communities to provide education and training focused on keeping Nebraskans safe.

The National Safety Council, Nebraska is a Nebraska-based private, not-for-profit, 501c 3 organization. Follow us on Twitter, Facebook and Linkedin.

About AAA Nebraska: AAA Nebraska is part of The Auto Club Group (ACG), the second largest AAA club in North America. ACG and its affiliates provide membership, travel, insurance and financial services offerings to approximately 9 million members across 11 states and two U.S. territories, including Florida, Georgia, Iowa, Michigan, Nebraska, North Dakota, Wisconsin, Puerto Rico and the U.S. Virgin Islands; most of Illinois, Minnesota and Tennessee; and a portion of Indiana. ACG belongs to the national AAA federation with more than 55 million members in the United States and Canada and whose mission includes protecting and advancing freedom of mobility and improving traffic safety.

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