Dave Thomas, CTO of Nasty Gal, explains, 'We chose Jirafe because Nasty Gal doesn’t need data scientists, we need data that’s easier for our business teams to consume.'
New York, NY (PRWEB) March 05, 2015
Jirafe, Inc. a leading provider of predictive analytics and commerce intelligence software for e-commerce businesses, today introduced a general release version of its Insights platform. With the release, online merchants can get answers about their customer, marketing, and merchandising data and take action on what they learn in seconds.
Traditionally, e-commerce businesses have been forced to use complex reporting systems, or wrestle with Excel sheets to view their data and take action on it. Enterprise-grade business intelligence tools also require time, cost, and staff to build. Jirafe’s Insights feature a visualization interface that enables users to see their data in the form of answers. Fast growing, visionary brands including Nasty Gal, Dolls Kill, and Diamond Candles are already using Jirafe’s Insights. Jirafe helps them to drill down on information such as what products should get top placement on their site, and which marketing channels bring them customers that spend the most over the lifetime of their relationship with those brands.
“Merchants need answers, not more data. They are actually drowning in data, but don’t have the tools to cut through the noise and get to the information that can really help them grow,” said Amit Shah, CEO of Jirafe Inc. “We have revolutionized the way merchants can consume their data by taking the burden of data analysis off of the table, and serving it to them in a way that drives action.”
Jirafe’s new platform includes a number of features that enables users to analyze data in seconds by simply viewing pre-formatted, intuitive depictions of their data. In a few clicks, users can view information on repeat purchase rates, cohort performance, and product performance without having to sift through data, create reports, Excel or cloud-based reporting solutions.
“Our industry loves to create new buzzwords like big data to convince customers to buy more software. But all of the software is too complex, too difficult to use and requires lots of training before anyone sees business value. We took the approach Apple would take to build an analytics solution for our industry,” said Shah. “70 percent of brands we polled found it difficult to track their customer, product, and marketing performance. None of the brands surveyed said that they had what they would consider to be a tool that made actionable data easily accessible to their teams. Insights changes all of that.”
Nasty Gal Loves Jirafe
Dave Thomas, CTO of Nasty Gal, explains, “We chose Jirafe because Nasty Gal doesn’t need data scientists, we need data that’s easier for our business teams to consume. Most analytics solutions make it difficult to automatically surface the most valuable insights from data. Insights cuts through the noise, and delivers relevant information our team can act on.”
Dolls Kill Wins With Jirafe
Another brand that is experiencing meteoric success, Dolls Kill, also uses Jirafe. “Dolls Kill is an IR 1000 retailer, and the competition is fierce for us,” said Bobby Farahi, CEO of Dolls Kill. “E-commerce businesses and retailers with online presence operate in a competitive and fast paced environment dominated by price and online advertisements. Conventional analytics tools lead to suboptimal decisions because of the knowledge and effort required to make decisions. Jirafe delivers superior, data-driven results by putting a magnifying lens on where you need to make changes in your business.”
Diamond Candles Shines With Jirafe
“Jirafe Insights is what an e-commerce forward and focused business intelligence tool looks like, as opposed to Google Analytics or broader event-based tools. I use Jirafe more than GA and most other e-commerce tools because it is more accessible and beautifully designed. With Jirafe, I get immediate answers on how my business is doing without a degree in web analytics," said Justin Winter, Co-Founder of Diamond Candles.
Over the past several months, the new platform has been rolled out to key Jirafe clients and exhaustively tested in a production environment. Starting today, it is available to all new customers.
Get a demo, or sign-up for Jirafe at http://www.jirafe.com.
At Jirafe, we are driven to provide you with the answers you need about your business to drive revenue. We offer a targeted solution, built on best practices learned from working with the more than 80,000 merchants that use Jirafe daily. We provide emerging brands like Tuckernuck, Boobypack, and Diamond Candles with enterprise class e-commerce solutions that they can grow with. We also provide larger merchants such as Nasty Gal, Nikon, Meyer, and GE with a high performance, targeted e-commerce solution to manage their business. To learn more about how Jirafe can help you, visit: http://www.jirafe.com.
Laura Sankowich, VP of Marketing