Our goal was unique in that we wanted to create a campaign that created homage to people, not cases.
Philadelphia, PA (PRWEB) March 06, 2015
D4 Creative, one of Philadelphia’s top advertising agencies, won “Best of Show” in 86th Annual Philadelphia Art Directors' Club Awards Gala in the Non-Traditional category for the illustrative artwork created for the “Torn Apart” brand campaign that the agency created for the law firm, Pond Lehocky Stern Giordano. Three other Gold Louix Awards were also won by D4 including: one for American Red Cross in the TV Film Video category; and two more for "Torn Apart" in Ambient Small Scale and Non-traditional categories.
The three "Torn Apart" illustrations of Francis Elliot, George Beerley, and Barbara Daquilante were featured in some of the advertising tactics, and also were blown up as part of the architectural design of the law firm’s new offices in Philadelphia.
D4’s Executive Creative Director Rich Wakefield wanted to bring the “Torn Apart” campaign, which included TV spots and out-of-home, to life with the idea of making collage-style art directly out of the shreds of actual case files documents, medical forms, insurance bills, and other records of real life people that the law firm represented in life altering work-related injuries.
Rich commented, "Our goal was unique in that we wanted to create a campaign that created homage to people, not cases. Our agency is always looking for the higher purpose our clients have to offer."
D4 contracted renowned collage artist, Ian Wright from the United Kingdom, to bring the concept to fruition. Ian added, “At the end of the day these individuals would rather have their lives back than to be rich and injured. I think it’s a really emotional thing to be able to tell these individuals’ stories by taking their files out of dark storage and shining a bright light on their courage."
Other elements of the campaign included a television spot, and out-of-home.
About D4 Creative
D4 is one of the region’s most successful creative and branding advertising agencies and is located in the Manayunk section of Philadelphia. The agency is a certified Woman/Minority Business Enterprise (WMBE). Unique to the region, D4 combines a full compliment of strategic, creative, design, digital and interactive, social media, and SEO professionals surrounded by robust in-house video editing, motion graphics, post-production, and audio suites. D4’s clients include K’NEX, Unilife, Metrocast, Frontier Communications, Harris Tea, Gate 1 Travel , My Alarm Center, Acme-Hardesty, and American Collectors Insurance. For more information, visit our website at