Rally Bus Hires Catch New York.

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Growth agency to re-develop the brand, digital presence and mobile user experience

Transportation startup Rally Bus has engaged the growth agency Catch New York to redesign the company’s brand and digital presence, beginning with its mobile application and web site.

Rally Bus (http://www.rallybus.net) is a crowd-powered, on-demand event travel company that applies technology to the charter bus industry. It recently raised a $1.25 million seed round, with investors including the YEI Innovation Fund, a fund run by Yale Entrepreneurial Institute, Connecticut Innovations, and First Niagara Bank, as well as other angel investors.

Part of Catch’s responsibilities include re-imagining and simplifying the user experience, especially as it relates to the complex eco-system of connecting rides with riders in a seamless and easy way. Catch’s solution will include new tools to help Rally Bus and its customers use social media to help discover the application and the rides it can provide.

Steve MacKinnon, CTO of Catch, is leading the Rally Bus engagement with a newly expanded development team. Executive Creative Director Marco Cignini and the Catch design team are leading the creative development.

"We were looking for an agency partner to help us strengthen our digital presence, refine our branding and continue to enhance our user experience," says Numaan Akram, founder and CEO of Rally Bus. "Catch New York is helping us guide our re-brand, working closely with our team so we're able to execute on many projects at once for streamlined customer engagement and smoother, more effective social media interaction for our riders."

About Catch New York
Catch New York is a growth agency. The firm provides brands with strategy, creative, technology, media and analytical marketing services for the post-advertising world. Learn more at http://www.catchny.com

About Rally Bus
Rally Bus is a crowd-powered, on-demand event travel company that is disrupting the charter bus industry and changing behavior by allowing riders to self-organize bus trips to and from events that enhance and extend the overall travel experience. Founded in 2010 as an alternative means to transport thousands of riders nationwide to the Rally To Restore Sanity event in Washington, D.C., the company has attracted more than 60,000 riders to a broad array of sports, entertainment, and cultural events in more than 1,000 U.S. cities. Headquartered in New Haven, CT, Rally Bus captured best overall pitch at the inaugural Yale-NYU Summer Accelerator Pitchoff in July 2014.

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Drew Kerr
Four Corners Communications
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